Compare Active Campaign and Salesforce Marketing Cloud - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Active Campaign or Salesforce Marketing Cloud?

Salesforce Marketing Cloud is more expensive to implement (TCO) than Active Campaign, and Salesforce Marketing Cloud is rated higher (85/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than Salesforce Marketing Cloud (5).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Active Campaign Vs. Salesforce.com

Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.

Salesforce.com: Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...

Who is more expensive? Active Campaign or Salesforce Marketing Cloud?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Active Campaign and Salesforce Marketing Cloud.

Active Campaign price starts at $39 per month , On a scale between 1 to 10 Active Campaign is rated 4, which is lower than the average cost of Email Marketing software. Salesforce Marketing Cloud price starts at $1,250 per month , When comparing Salesforce Marketing Cloud to its competitors, the software is rated 10 - much higher than the average Email Marketing software cost.

Bottom line: Salesforce Marketing Cloud is more expensive than Active Campaign.

Which software includes more/better features?

We've compared Active Campaign Vs. Salesforce Marketing Cloud based on some of the most important and required Email Marketing features.

Active Campaign: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management, Sales Automation, Campaign Management, Contact History.

Salesforce Marketing Cloud: Data Analysis Tools, Email Marketing, Social Media, Image Library, Social Media Integration.

Target customer size

Small business users will find that personalized emails add a special note for each of your new leads. The software is a useful solution for businesses of all sizes and a wide range of types.