Compare Acxiom and Creatio - Jan 2023

Shlomi Lavi

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Bottom Line: Which is Better - Acxiom or Creatio?

Acxiom is more expensive to implement (TCO) than Creatio, and Acxiom is rated higher (85/100) than Creatio (80/100). Creatio offers users more features (5) than Acxiom (3).

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Acxiom Vs. bpm’online

Acxiom : Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. Known worldwide for our marketing database and consumer data technologies, we power marketing insight for 47 of the Fortune 100 brands. Today we enable more than a trillion data transactions each we...

bpm’online: Bpm’online is a global provider of top-notch process-driven CRM for marketing, sales and service. Today, the company serves thousands of customers worldwide.

Who is more expensive? Acxiom or Creatio?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Acxiom and Creatio.

Acxiom accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Acxiom is rated 6, which is similar to the average cost of CRM software. Creatio price starts at $30 per user/month , When comparing Creatio to its competitors, the software is rated 4 - lower than the average CRM software cost.

Bottom line: Acxiom is more expensive than Creatio.

Which software includes more/better features?

We've compared Acxiom Vs. Creatio based on some of the most important and required CRM features.

Acxiom: Data Import/Export, Basic Reports, Online Customer Support.

Creatio: Customer Service, Email Marketing, Marketing Automation, Sales Automation, Collaboration Center .

Target customer size

The software is a useful product for businesses of all sizes and a wide range of types. Creatio offers solutions for companies of any size – from small companies to big enterprises.