Shlomi Lavi /
Sep 02, 2022
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Bottom Line: Which is Better - AdRoll or SmarterHQ?
SmarterHQ is more expensive to implement (TCO) than AdRoll, and AdRoll is rated higher (86/100) than SmarterHQ (85/100).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
AdRoll Vs. SmarterHQ
AdRoll: AdRoll is the largest independent retargeting and prospecting platform with over 25,000 clients worldwide. It specializes in performance marketing for several verticals including e-commerce, b2b, finance, travel, education, and media, and analyzes data on over 1 billion anonymous user profiles across desktop, mobile, and tablet devices through its ...
SmarterHQ: SmarterHQ is the contextual marketing technology brands use to drive conversion and loyalty. SmarterHQ leverages brands’ existing marketing technologies, combining real-time behavior recognition with historical consumer data to power email and website campaigns that deliver the relevant experiences customers demand.
By combining real-time interact...
Who is more expensive? AdRoll or SmarterHQ?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for AdRoll and SmarterHQ.
AdRoll price starts at $19 per month , On a scale between 1 to 10 AdRoll is rated 4, which is lower than the average cost of Marketing Automation software. SmarterHQ accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 AdRoll is rated 4, which is lower than the average cost of Marketing Automation software.
Bottom line: AdRoll cost is around the same cost of SmarterHQ.
Which software includes more/better features?
We've compared AdRoll Vs. SmarterHQ based on some of the most important and required Marketing Automation features.
AdRoll: We are still working to collect the list of features for AdRoll.
SmarterHQ: We are still working to collect the list of features for SmarterHQ.
Target customer size
AdRoll's typical customers include: Medium and large size businesses, and SmarterHQ's target customer size include: SMBs.