Compare Constant Contact vs MailChimp

Constant Contact Vs. MailChimp: Which is better?

Shlomi Lavi / Jul 14, 2020

Looking for the right Email Marketing solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. in this article we compare between the 2 software products:

Vendor comparison

Constant Contact: Constant Contact®, Inc. wrote the book on Engagement Marketing™ — the new marketing success formula that helps small organizations create and grow customer relationships in today's socially connected world. Through its unique combination of online marketing tools and free personalized coaching, Constant Contact helps small businesses, associations, and nonprofits connect and engage with their next great customer, client, or member. Launched in 1998, Constant Contact has long championed the needs of small organizations, providing them with an easy and affordable way to create and build successful, lasting customer relationships. Constant Contact's leading email marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys — supported by free KnowHow, personalized coaching, and award-winning product support — help all types of small businesses and organizations find new customers, drive repeat business, and generate referrals. Today, more than half a million customers worldwide trust Constant Contact to help them drive success. The company further supports small organizations through its extensive network of consultants/resellers, technology providers, franchises, and national associations.

MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subscribers product updates, event invitations, announcements, and editorial content (just to name a few). Use our reports to improve your campaigns and learn more about your subscribers. Best of all? MailChimp is free for lists of up to 2,000 subscribers. MailChimp in-house support staff sits on the front lines, helping customers solve problems and make the most of their email newsletters. Our marketing and user-experience designers are constantly innovating, collaborating, and fixing things. And behind the scenes, we've got delivery experts and human resources professionals keeping the wheels turning. We hire thoughtfully, because we're building a team to scale with a growth rate of more than 6,000 new customers a day. Want to be a part of it? Apply within.

Pricing/cost comparison

The real cost of Email Marketing software includes the software license, subscription fees, software training cost, customization cost, required hardware, and the cost of maintenance & support and other related services. It's critical that you account for all of these costs to gain an understanding of the system's "total cost of ownership". We prepared a total cost calculator for Constant Contact TCO and MailChimp total cost to help with the total cost of ownership calculation.

Constant Contact price Starting from $20 per month , on a scale between 1 to 10 Constant Contact is rated 2, which is much lower than the average cost of Email Marketing software. MailChimp price Starting from $30 per user/month , when comparing MailChimp to their competitors, the software is rated 4 - lower than the average Email Marketing software cost.

Bottom line:MailChimp is more expensive than Constant Contact.

Features and functionality

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Constant Contact Vs. MailChimp based on some of the most important and required Email Marketing features.
Constant Contact: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email, ..
MailChimp list of features include the following: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email, .

Target customer size

Constant Contact is best for small to large companies that focus on communications, advertising, and marketing. MailChimp is best for all those who are in business and are serious about making money.