Shlomi Lavi /
Sep 26, 2022
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Bottom Line: Which is Better - Constant Contact or OutboundEngine?
Constant Contact is more expensive to implement (TCO) than OutboundEngine, and Constant Contact is rated higher (94/100) than OutboundEngine (80/100). Constant Contact offers users more features (5) than OutboundEngine (0).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Constant Contact Vs. OutboundEngine
Constant Contact: Constant Contact®, Inc. wrote the book on Engagement Marketing™ — the new marketing success formula that helps small organizations create and grow customer relationships in today's socially connected world. Through its unique combination of online marketing tools and free personalized coaching, Constant Contact helps small businesses, associations,...
OutboundEngine: OutboundEngine is a 100 percent done-for-you email, social media and content marketing platform that helps business owners stay top-of-mind with customers and prospects, and turn online engagement into revenue.
The cloud-based product automates the delivery of timely, tailored e-mail, social and content marketing campaigns for a wide range of in...
Who is more expensive? Constant Contact or OutboundEngine?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Constant Contact and OutboundEngine.
Constant Contact price starts at $9.99 per month , On a scale between 1 to 10 Constant Contact is rated 2, which is much lower than the average cost of Email Marketing software. OutboundEngine price starts at $199 per month , When comparing OutboundEngine to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.
Bottom line: Constant Contact cost is around the same cost of OutboundEngine.
Which software includes more/better features?
We've compared Constant Contact Vs. OutboundEngine based on some of the most important and required Email Marketing features.
Constant Contact: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.
OutboundEngine: We are still working to collect the list of features for OutboundEngine.
Target customer size
Constant Contact is best for small to large companies that focus on communications, advertising, and marketing. and OutboundEngine's target customer size include: Small, medium and large size businesses.