Compare Constant Contact and VerticalResponse - May 2022

Shlomi Lavi

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Bottom Line: Which is Better - Constant Contact or VerticalResponse?

VerticalResponse is more expensive to implement (TCO) than Constant Contact, and Constant Contact is rated higher (94/100) than VerticalResponse (84/100). Constant Contact offers users more features (5) than VerticalResponse (3). There is a clear winner in this case and it is Constant Contact!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Constant Contact Vs. VerticalResponse Inc

Constant Contact: Constant Contact®, Inc. wrote the book on Engagement Marketing™ — the new marketing success formula that helps small organizations create and grow customer relationships in today's socially connected world. Through its unique combination of online marketing tools and free personalized coaching, Constant Contact helps small businesses, associations,...

VerticalResponse Inc: VerticalResponse Inc. provides a full suite of self-service marketing solutions for small businesses including email marketing, social media, online event marketing, postcard marketing and online surveys. Our mission is to empower small businesses and non-profit organizations to easily and affordably create, manage and analyze their own marketing c...

Who is more expensive? Constant Contact or VerticalResponse?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Constant Contact and VerticalResponse.

Constant Contact price starts at $9.99 per month , On a scale between 1 to 10 Constant Contact is rated 2, which is much lower than the average cost of Email Marketing software. VerticalResponse price starts at $11 per month , When comparing VerticalResponse to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.

Bottom line: VerticalResponse is more expensive than Constant Contact.

Which software includes more/better features?

We've compared Constant Contact Vs. VerticalResponse based on some of the most important and required Email Marketing features.

Constant Contact: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

VerticalResponse: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Constant Contact is best for small to large companies that focus on communications, advertising, and marketing. Customers of the software include hundreds of thousands of small, medium, and big businesses around the world.