Shlomi Lavi /
Jul 09, 2022
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Bottom Line: Which is Better - DoubleClick for Publishers or Clickky?
Clickky is more expensive to implement (TCO) than DoubleClick for Publishers, and DoubleClick for Publishers is rated higher (82/100) than Clickky (62/100).
Looking for the right Ad Server solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Google Vs. Clickky Family
Google: Google Inc. is an American corporation which provides Internet-related products and services, including internet search, cloud computing, software and advertisingtechnologies.[6] Advertising revenues from AdWords generate almost all of the company's profits.
Clickky Family: Clickky Family is a group of companies that manages various types of cutting edge online marketing businesses. Mobile Advertising, performance marketing, social media, mobile app promotion — and that’s not even the full list of what we do. We leverage all the latest digital marketing and advertising trends and opportunities to build up-to-date solu...
Who is more expensive? DoubleClick for Publishers or Clickky?
The real total cost of ownership (TCO) of Ad Server software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for DoubleClick for Publishers and Clickky.
DoubleClick for Publishers price starts at $1,500 per month , On a scale between 1 to 10 DoubleClick for Publishers is rated 2, which is much lower than the average cost of Ad Server software. Clickky accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 DoubleClick for Publishers is rated 2, which is much lower than the average cost of Ad Server software.
Bottom line: Clickky is more expensive than DoubleClick for Publishers.
Which software includes more/better features?
We've compared DoubleClick for Publishers Vs. Clickky based on some of the most important and required Ad Server features.
DoubleClick for Publishers: We are still working to collect the list of features for DoubleClick for Publishers.
Clickky: We are still working to collect the list of features for Clickky.
Target customer size
DoubleClick for Publishers's typical customers include: Small, medium and large size businesses, and Clickky's target customer size include: Small, medium and large size businesses.