Compare Emarsys and Freshmarketer - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Emarsys or Freshmarketer?

Emarsys is more expensive to implement (TCO) than Freshmarketer, and Emarsys is rated higher (91/100) than Freshmarketer (71/100).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Emarsys Vs. Freshworks

Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue. Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...

Freshworks: At Freshworks, we believe your business deserves better software - software thats ready to go, easy to setup and use, and requires minimal customization. All of our products live up to this promise and are backed by our world-class support. And the best part is, you dont have to break the bank to get them working.

Who is more expensive? Emarsys or Freshmarketer?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Emarsys and Freshmarketer.

Emarsys price starts at $335 per month , On a scale between 1 to 10 Emarsys is rated 6, which is similar to the average cost of Email Marketing software. Freshmarketer price starts at $19 per month , When comparing Freshmarketer to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.

Bottom line: Emarsys is more expensive than Freshmarketer.

Which software includes more/better features?

We've compared Emarsys Vs. Freshmarketer based on some of the most important and required Email Marketing features.

Emarsys: We are still working to collect the list of features for Emarsys.

Freshmarketer: We are still working to collect the list of features for Freshmarketer.

Target customer size

Emarsys's typical customers include: Small, medium and large size businesses, and Freshmarketer's target customer size include: Small, medium and large size businesses.