Compare HubSpot CRM and Active Campaign - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - HubSpot CRM or Active Campaign?

Active Campaign is more expensive to implement (TCO) than HubSpot CRM, and HubSpot CRM is rated higher (95/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than HubSpot CRM (5).

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

HubSpot Vs. Active Campaign

HubSpot: HubSpot all-in-one marketing software helps more than 8,000 companies in 56 countries attract leads and convert them into customers. Every HubSpotter believes that marketing is drastically changing for the better and is working to help businesses navigate that change. We believe that marketing shouldn't harass people and that software can be both ...

Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.

Who is more expensive? HubSpot CRM or Active Campaign?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for HubSpot CRM and Active Campaign.

HubSpot CRM price starts at $45 per month , On a scale between 1 to 10 HubSpot CRM is rated 2, which is much lower than the average cost of CRM software. Active Campaign price starts at $39 per month , When comparing Active Campaign to its competitors, the software is rated 4 - lower than the average CRM software cost.

Bottom line: Active Campaign is more expensive than HubSpot CRM.

Which software includes more/better features?

We've compared HubSpot CRM Vs. Active Campaign based on some of the most important and required CRM features.

HubSpot CRM: Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.

Active Campaign: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management.

Target customer size

HubSpot CRM's typical customers include: Small, medium and large size businesses, Small business users will find that personalized emails add a special note for each of your new leads.