Compare Lasso CRM and Keap - Feb 2023

Shlomi Lavi

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Bottom Line: Which is Better - Lasso CRM or Keap?

Lasso CRM is more expensive to implement (TCO) than Keap, and Keap is rated higher (97/100) than Lasso CRM (79/100). Keap offers users more features (15) than Lasso CRM (9). There is a clear winner in this case and it is Keap!

Looking for the right Real Estate CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Lasso Data Systems Vs. Infusionsoft

Lasso Data Systems: Selling is multi-dimensional. In the home building industry, you have to find prospects, qualify them, tour them, overcome objections, build trust, and create relationships that result in closing – all in a highly competitive market. Sometimes, if you haven’t been in marketing or sales, it’s hard to understand the complex dynamics of selling. A...

Infusionsoft: At Infusionsoft, we've dedicated ourselves to a single purpose: help small businesses succeed. It's our sole reason for existence. We live out this calling (some say obsession) by building the only all-in-one sales and marketing software that makes it easy for small businesses to get organized, attract more customers, grow sales and save massive...

Who is more expensive? Lasso CRM or Keap?

The real total cost of ownership (TCO) of Real Estate CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Lasso CRM and Keap.

Lasso CRM price starts at $495 per license , On a scale between 1 to 10 Lasso CRM is rated 6, which is similar to the average cost of Real Estate CRM software. Keap price starts at $169 per month , When comparing Keap to its competitors, the software is rated 2 - much lower than the average Real Estate CRM software cost.

Bottom line: Lasso CRM is more expensive than Keap.

Which software includes more/better features?

We've compared Lasso CRM Vs. Keap based on some of the most important and required Real Estate CRM features.

Lasso CRM: Campaign Dashboard, Contact Management, Customer Database, Customer Service, Dashboards, Email Marketing, Lead Management, Marketing Automation.

Keap: Contact Management, Customer Service, Marketing Automation, Sales Automation, Campaign Management.

Target customer size

Lasso CRM is mainly designed for small and medium business sizes. Individual users will find the personal touch of a well designed landing page template to be very effective.