Compare MailChimp and Klaviyo - Mar 2022
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Bottom Line: Which is Better - MailChimp or Klaviyo?
MailChimp is more expensive to implement (TCO) than Klaviyo, and MailChimp is rated higher (98/100) than Klaviyo (78/100). MailChimp offers users more features (6) than Klaviyo (4).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
MailChimp Vs. Klaviyo
MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subs...
Klaviyo: Klaviyo helps growth focused ecommerce brands drive more sales with super targeted, highly relevant email, Facebook and Instagram marketing.
Who is more expensive? MailChimp or Klaviyo?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for MailChimp and Klaviyo.
MailChimp price starts at $17 per month , On a scale between 1 to 10 MailChimp is rated 4, which is lower than the average cost of Email Marketing software. Klaviyo price starts at $20 per feature/month , When comparing Klaviyo to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.
Bottom line: MailChimp is more expensive than Klaviyo.
Which software includes more/better features?
We've compared MailChimp Vs. Klaviyo based on some of the most important and required Email Marketing features.
MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email, Social Media Integration.
Klaviyo: Marketing, Email Marketing API, Email Marketing, Email.
Target customer size
MailChimp is best for all those that are in business and also are serious concerning making money. and Klaviyo's target customer size include: Small, medium and large size businesses.
Compare specifications
MailChimp Specifications
ITQlick Score: | 98/100 |
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ITQlick Rating: |
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Pricing: | 4/10 - average cost |
Category: | Email Marketing -> MailChimp review |
Company: | MailChimp |
Pricing: | starts at $17 per month |
Typical customers: | SMBs |
Platforms: | Desktop, Cloud |
Links: | MailChimp review, MailChimp pricing, MailChimp alternatives |
Klaviyo Specifications
ITQlick Score: | 78/100 |
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ITQlick Rating: |
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Pricing: | 2/10 - low cost |
Category: | Email Marketing -> Klaviyo review |
Company: | Klaviyo |
Pricing: | starts at $20 per feature/month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Cloud |
Links: | Klaviyo review, Klaviyo pricing, Klaviyo alternatives |
Compare features
MailChimp: 6 Features
Klaviyo: 4 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.