Compare MailChimp and Mailperformance - Mar 2022

Shlomi Lavi

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Bottom Line: Which is Better - MailChimp or Mailperformance?

MailChimp is more expensive to implement (TCO) than Mailperformance, and MailChimp is rated higher (98/100) than Mailperformance (59/100). MailChimp offers users more features (6) than Mailperformance (3).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

MailChimp Vs. Mailperformance

MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subs...

Mailperformance: The MailPerformance brand and technology is owned entirely by NP6 Group. Founded in France in 1999 NP6, an emarketing solutions provider, have become with MailPerformance one of Europe's largest Email and SMS broadcasters. NP6 Group achieved excellent results in 2012 with turnover in excess of 10 million Euros. Recognised as an expert in email d...

Who is more expensive? MailChimp or Mailperformance?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for MailChimp and Mailperformance.

MailChimp price starts at $17 per month , On a scale between 1 to 10 MailChimp is rated 4, which is lower than the average cost of Email Marketing software. Mailperformance accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 MailChimp is rated 4, which is lower than the average cost of Email Marketing software.

Bottom line: MailChimp is more expensive than Mailperformance.

Which software includes more/better features?

We've compared MailChimp Vs. Mailperformance based on some of the most important and required Email Marketing features.

MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email, Social Media Integration.

Mailperformance: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

MailChimp is best for all those that are in business and also are serious concerning making money. The software is a viable product for email marketing needs of all business sizes and types, although the bulk of its customer base comes from small and medium businesses from such industries as retail and sale, financial services, advertisement, automation, manufacturing, and others.