Shlomi Lavi /
Sep 23, 2022
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Bottom Line: Which is Better - Marketing Optimizer or SproutLoud?
SproutLoud is more expensive to implement (TCO) than Marketing Optimizer, and Marketing Optimizer is rated higher (85/100) than SproutLoud (80/100). Marketing Optimizer offers users more features (6) than SproutLoud (2). There is a clear winner in this case and it is Marketing Optimizer!
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Active Internet Marketing Vs. Sprout
Active Internet Marketing: Active Internet Marketing has been providing marketing consultation and technology to the small and medium-sized business sector since 2001. Since then we have established ourselves as a premier provider of these services, achieving double-digit growth for each of the last 24 quarters. Our skill level is world class, and our efforts produce results...
Sprout : We're Serious
About Social Media
No really, we are. At Sprout, we embrace and revel in the fact that social media is a crucial component of brand and customer relationships.
Our team of dedicated engineers, marketers, designers, product specialists and customer service professionals work tirelessly for our customers. Team Sprout also boasts a ...
Who is more expensive? Marketing Optimizer or SproutLoud?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketing Optimizer and SproutLoud.
Marketing Optimizer price starts at $249 per month , On a scale between 1 to 10 Marketing Optimizer is rated 2, which is much lower than the average cost of Email Marketing software. SproutLoud price starts at $1,500 per user/month , When comparing SproutLoud to its competitors, the software is rated 8 - higher than the average Email Marketing software cost.
Bottom line: SproutLoud is more expensive than Marketing Optimizer.
Which software includes more/better features?
We've compared Marketing Optimizer Vs. SproutLoud based on some of the most important and required Email Marketing features.
Marketing Optimizer: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.
SproutLoud: Data Filtering, Sentiment Analysis.
Target customer size
This program uses extensive rules to collate the necessary information from different sources on the Internet. Customers of the software include small and medium businesses as well as large enterprises.