Compare MailChimp and Marketing Optimizer - Aug 2022
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Bottom Line: Which is Better - MailChimp or Marketing Optimizer?
MailChimp is more expensive to implement (TCO) than Marketing Optimizer, and MailChimp is rated higher (98/100) than Marketing Optimizer (85/100). Both tools offer the same amount of features.
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
MailChimp Vs. Active Internet Marketing
MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subs...
Active Internet Marketing: Active Internet Marketing has been providing marketing consultation and technology to the small and medium-sized business sector since 2001. Since then we have established ourselves as a premier provider of these services, achieving double-digit growth for each of the last 24 quarters. Our skill level is world class, and our efforts produce results...
Who is more expensive? MailChimp or Marketing Optimizer?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for MailChimp and Marketing Optimizer.
MailChimp price starts at $17 per month , On a scale between 1 to 10 MailChimp is rated 4, which is lower than the average cost of Email Marketing software. Marketing Optimizer price starts at $249 per month , When comparing Marketing Optimizer to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.
Bottom line: MailChimp is more expensive than Marketing Optimizer.
Which software includes more/better features?
We've compared MailChimp Vs. Marketing Optimizer based on some of the most important and required Email Marketing features.
MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email, Social Media Integration.
Marketing Optimizer: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration.
Target customer size
MailChimp is best for all those that are in business and also are serious concerning making money. This program uses extensive rules to collate the necessary information from different sources on the Internet.
Marketing Optimizer
starts at $249 per month
Marketing Optimizer is a program, which is designed to perfect your marketing strategy through the use of online resources. They optimize all the important information that is required to build that new strateg...
Compare PricingCompare specifications
MailChimp Specifications
ITQlick Score: | 98/100 |
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ITQlick Rating: |
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Pricing: | 4/10 - average cost |
Category: | Email Marketing -> MailChimp review |
Company: | MailChimp |
Pricing: | starts at $17 per month |
Typical customers: | SMBs |
Platforms: | Desktop, Cloud |
Links: | MailChimp review, MailChimp pricing, MailChimp alternatives |
Marketing Optimizer Specifications
ITQlick Score: | 85/100 |
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ITQlick Rating: |
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Pricing: | 2/10 - low cost |
Category: | Email Marketing -> Marketing Optimizer review |
Company: | Active Internet Marketing |
Pricing: | starts at $249 per month |
Typical customers: | Start up, Small business, Medium business |
Platforms: | Desktop, Cloud |
Links: | Marketing Optimizer review, Marketing Optimizer pricing, Marketing Optimizer alternatives |
Compare features
MailChimp: 6 Features
Marketing Optimizer: 6 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.