Compare Pinpointe and Emarsys - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Pinpointe or Emarsys?

Emarsys is more expensive to implement (TCO) than Pinpointe, and Emarsys is rated higher (91/100) than Pinpointe (82/100). Pinpointe offers users more features (17) than Emarsys (0).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Pinpointe Vs. Emarsys

Pinpointe: Pinpointe is a privately held company headquartered in the heart of Silicon Valley, California. The company was founded by Silicon Valley executives with broad experience in B2B email services and technology. We’re a team of passionate Silicon Valley techies, marketers, problem solvers and account managers dedicated to improving the email marketing...

Emarsys: Customers expect and deserve to be treated as individuals. Marketers using The Emarsys B2C Marketing Cloud deliver this, and are rewarded with deeper loyalty and higher revenue. Together, we analyze and segment more than one billion customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens...

Who is more expensive? Pinpointe or Emarsys?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pinpointe and Emarsys.

Pinpointe price starts at $99 per month , On a scale between 1 to 10 Pinpointe is rated 6, which is similar to the average cost of Email Marketing software. Emarsys price starts at $335 per month , When comparing Emarsys to its competitors, the software is rated 6 - similar to the average Email Marketing software cost.

Bottom line: Pinpointe cost is around the same cost of Emarsys.

Which software includes more/better features?

We've compared Pinpointe Vs. Emarsys based on some of the most important and required Email Marketing features.

Pinpointe: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Performance Reports, Contact Management, Email Marketing, Email Performance Reports, Social Media, Web Analytics, A/B/N Split Testing, Create Auto Response.

Emarsys: We are still working to collect the list of features for Emarsys.

Target customer size

Pinpointe is specifically targeted at companies that rely on a stable income base from the online market. and Emarsys's target customer size include: Small, medium and large size businesses.