Compare Salesforce CRM and ServiceNow - Mar 2022

Shlomi LaviShlomi Lavi / Mar 22, 2022

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Bottom Line: Which is Better - Salesforce CRM or ServiceNow?

ServiceNow is more expensive to implement (TCO) than Salesforce CRM, Salesforce CRM is rated higher (98/100) than ServiceNow (78/100). Salesforce CRM offers more features (21) to their users than ServiceNow (18). There is a clear winner in this case and it is Salesforce CRM!

Looking for the right CRM solution for your business? buyers like you are primarily concerned about the real total implementation cost (TCO), full list of features, vendor reliability, user reviews, pros and cons. In this article we compare between the 2 software products:

How Salesforce.com compares with Servicenow?

Salesforce.com: Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...

Servicenow: ServiceNow is a leading provider of cloud-based services that automate enterprise IT operations. Our service includes a suite of applications built on our proprietary platform that automates workflow and provides integration between related business processes. We focus on transforming enterprise IT by automating and standardizing business processe...

Who's more expensive? Salesforce CRM or ServiceNow?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance & support and other related services. When calculating the TCO it's important to add all of these "hidden cost" as well. We prepared a TCO calculator for Salesforce CRM and ServiceNow.

Salesforce CRM price starts at $25 per user/month , on a scale between 1 to 10 Salesforce is rated 2, which is much lower than the average cost of CRM software. ServiceNow price starts at $30,000 per year + standard ITSM package , when comparing ServiceNow to their competitors, the software is rated 4 - lower than the average CRM software cost.

Bottom line:ServiceNow is more expensive than Salesforce CRM.

Which software includes more/better features?

As with any business software solutions, it’s important to consider the features & functionality. The tool should support the processes, workflows, reports and needs that matter to your team. To help you evaluate this, we've compared Salesforce CRM Vs. ServiceNow based on some of the most important and required CRM features. Salesforce CRM: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Dashboard, Campaign Management, Case Management, Contact Management, Customer Database, Customer Self Service Portal, Customer Service, Customer Support Tracking. ServiceNow: Asset Management, Billing and Invoicing, Change Management, Contract Management, Customer Survey.

Target customer size

Salesforce is optimal for people as well as companies. Customers of the software include businesses of all sizes and a variety of types.

Salesforce CRM

ITQlick rating
(4.4/5)

starts at $25 per user/month

Salesforce is a cloud-hosted customer relationship management (CRM) software suite that offer solutions for small, mid-level and enterprise organizations focusing mainly on sales and support. The software offer...

Categories: Data Analysis Tools, Computer Telephony Integration (CTI), Mobile, Case Management.

ServiceNow

ITQlick rating
(4.3/5)

starts at $30,000 per year + standard ITSM package

ServiceNow is a Help Desk and CRM software created for small to large companies. Its key features include Marketing Automation, Knowledge Management, Customer Support, Audit Management, Self-Service Portal, Cus...

Categories: Fixed Asset Management, Audit Management, CRM, Call Center, Customer Service.

Compare specifications

Compare features

Salesforce CRM: 21 Features

Campaign Dashboard
Campaign Management
Case Management
Contact Management
Customer Database
Customer Self Service Portal
Customer Service
Customer Support Tracking
Dashboards
Email Marketing
Knowledge Base
Lead Management
Marketing Automation
Multi-Channel Marketing
Multi-Language
Sales Automation
Sales Reports
Social Advertising
Workflow Rules & Management
Collaboration Center
Report Viewing

ServiceNow: 18 Features

Asset Management
Billing and Invoicing
Change Management
Contract Management
Customer Survey
Email Integration
Incident / Request Management
ITIL Compliant
Knowledge Base/FAQ
LDAP/Active Directory Synchronization
Mobile Integration
Multi-Site Support
Remote Control Access
Reporting
Rules/Workflows
Scheduling
Self Service Portal
Service Level Agreements
ITQlick rating ITQlick Rating is based on the software score (below) and aggregated online reviews
ITQlick score ITQlick Score is a 1 to 100, the calculation is based on pricing, and functionality Vs. alternative solutions
Pricing score pricing Score is a 1 to 10 (10 is high cost), based on the TCO (cost of licences, customizations, training, hardware when relevant) Vs. alternative solutions
License pricing license pricing (if provided by the software vendor)
Functionality score
Software review
Compare
Salesfor...
ITQlick rating
4.4/5
Score
98/100
Pricing
3/10
License pricing
$25 per user/month
Functionality
28
Compare
ServiceNow
ITQlick rating
4.3/5
Score
78/100
Pricing
4/10
License pricing
$30,000 per year + standard ITSM package
Functionality
31
Pipedrive
ITQlick rating
4.6/5
Score
99/100
Pricing
2/10
License pricing
$12.50 per user/month
Functionality
19
Zoho CRM
ITQlick rating
4.2/5
Score
98/100
Pricing
2/10
License pricing
$14 per user/month
Functionality
36
Nimble
ITQlick rating
2.8/5
Score
97/100
Pricing
2/10
License pricing
$19 per user/month
Functionality
31
Review

Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.