Shlomi Lavi /
Mar 14, 2022
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Bottom Line: Which is Better - SAP CRM or Oracle Marketing?
SAP CRM is more expensive to implement (TCO) than Oracle Marketing, and Oracle Marketing is rated higher (91/100) than SAP CRM (76/100). Oracle Marketing offers users more features (4) than SAP CRM (3). There is a clear winner in this case and it is Oracle Marketing!
Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
SAP Vs. Oracle Corporation
SAP: SAP ® AG is German software corporation that makes enterprise software to manage business operations and customer relations. SAP ® is the market leader in enterprise application software. The company's best-known software products are its enterprise resource planning application (SAP ® ERP), its enterpr...
Oracle Corporation: Oracle Corporation is a computer technology corporation that specializes in developing and marketing computer hardware systems and enterprise software products – particularly database management systems. Employing approximately 113,644 people worldwide as of 30 June 2012,it has enlarged its share of the software market through organic growth and th...
Who is more expensive? SAP CRM or Oracle Marketing Cloud?
The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for SAP CRM and Oracle Marketing Cloud.
SAP CRM price starts at $58 per month , On a scale between 1 to 10 SAP Customer Relationship Management is rated 8, which is higher than the average cost of CRM software. Oracle Marketing Cloud price starts at $2,000 per month , When comparing Oracle Marketing Cloud to its competitors, the software is rated 8 - higher than the average CRM software cost.
Bottom line: SAP CRM cost is around the same cost of Oracle Marketing Cloud.
Which software includes more/better features?
We've compared SAP CRM Vs. Oracle Marketing based on some of the most important and required CRM features.
SAP CRM: Campaign Management, Customer Service, Collaboration Center .
Oracle Marketing Cloud: Data Analysis Tools, BI & Analytics, Email Marketing, Marketing Automation.
Target customer size
SAP Customer Relationship Management is designed for software requirements of midsized and large companies, whether private or public organizations. and Oracle Marketing Cloud's target customer size include: Small, medium and large size businesses.