Shlomi Lavi /
Jul 15, 2022
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Bottom Line: Which is Better - Spark by Marketo or Allocadia?
Spark by Marketo is more expensive to implement (TCO) than Allocadia, and Spark by Marketo is rated higher (89/100) than Allocadia (82/100). Spark by Marketo offers users more features (17) than Allocadia (3).
Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Marketo Vs. Allocadia Software
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
Allocadia Software: Allocadia provides a SaaS solution to help marketing professionals manage marketing investments and gain insight into marketing ROI. We take financial data from your ERP systems, compare it against the revenue data in your CRM systems, and serve it up in easy-to-understand charts and graphs.
Who is more expensive? Spark by Marketo or Allocadia?
The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Spark by Marketo and Allocadia.
Spark by Marketo price starts at $895 per month , On a scale between 1 to 10 Spark by Marketo is rated 8, which is higher than the average cost of Marketing software. Allocadia price starts at $75 per user/month , When comparing Allocadia to its competitors, the software is rated 6 - similar to the average Marketing software cost.
Bottom line: Spark by Marketo is more expensive than Allocadia.
Which software includes more/better features?
We've compared Spark by Marketo Vs. Allocadia based on some of the most important and required Marketing features.
Spark by Marketo: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Customer Service, Email Marketing, Lead Management, Marketing Automation, Sales Automation, Social Media, Campaign Management.
Allocadia: Data Import/Export, Basic Reports, Online Customer Support.
Target customer size
Spark by Marketo is specially designed for small businesses that are looking for a solution to automate their marketing processes. and Allocadia's target customer size include: Medium and large size businesses.