Compare Spark by Marketo and cidewalk - Jun 2022

Shlomi Lavi

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Bottom Line: Which is Better - Spark by Marketo or cidewalk?

Spark by Marketo is more expensive to implement (TCO) than cidewalk, and Spark by Marketo is rated higher (89/100) than cidewalk (83/100). Spark by Marketo offers users more features (17) than cidewalk (0).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. Chitika, Inc.

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Chitika, Inc.: WE BELIEVE ALL BUSINESSES, NO MATTER THE SIZE, SHOULD HAVE THE SAME ABILITY TO REACH CUSTOMERS AS POWERFUL FORTUNE 500 COMPANIES That was the mission when we first began and remains our mission today. We know that you have a great passion for your business and want to tell everybody you can about it. Cidewalk helps small and mid-size business owne...

Who is more expensive? Spark by Marketo or cidewalk?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Spark by Marketo and cidewalk.

Spark by Marketo price starts at $895 per month , On a scale between 1 to 10 Spark by Marketo is rated 8, which is higher than the average cost of Marketing software. cidewalk price starts at $60 per month , When comparing cidewalk to its competitors, the software is rated 6 - similar to the average Marketing software cost.

Bottom line: Spark by Marketo is more expensive than cidewalk.

Which software includes more/better features?

We've compared Spark by Marketo Vs. cidewalk based on some of the most important and required Marketing features.

Spark by Marketo: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Customer Service, Email Marketing, Lead Management, Marketing Automation, Sales Automation, Social Media, Campaign Management.

cidewalk: We are still working to collect the list of features for cidewalk.

Target customer size

Spark by Marketo is specially designed for small businesses that are looking for a solution to automate their marketing processes. and cidewalk's target customer size include: Small, medium and large size businesses.