Shlomi Lavi /
Mar 07, 2023
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Bottom Line: Which is Better - Zoho CRM or Market?
Market is more expensive to implement (TCO) than Zoho CRM, and Zoho CRM is rated higher (98/100) than Market (82/100). Zoho CRM offers users more features (16) than Market (3). There is a clear winner in this case and it is Zoho CRM!
Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Zoho Vs. Market Focus Inc.
Zoho: Zoho.com offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, manage their information and be more productive while at the office or on the go, without having to worry about expensive or outdated hardware or software.
To date, Zoho...
Market Focus Inc.: Mortgage Quest is an automated marketing and CRM system designed for the mortgage industry. The variety of industry-specific marketing content and strategies increase sales from prospects, past customers, and referral partners, such as Realtors.
Who is more expensive? Zoho CRM or Market Focus?
The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Zoho CRM and Market Focus.
Zoho CRM price starts at $14 per user/month , On a scale between 1 to 10 Zoho CRM is rated 2, which is much lower than the average cost of CRM software. Market Focus accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Zoho CRM is rated 2, which is much lower than the average cost of CRM software.
Bottom line: Market Focus is more expensive than Zoho CRM.
Which software includes more/better features?
We've compared Zoho CRM Vs. Market based on some of the most important and required CRM features.
Zoho CRM: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Billing/Invoicing, Campaign Dashboard, Campaign Management, Contact Management, Customer Database, Customer Service, Customer Support Tracking, Dashboards.
Market Focus: CRM, Customer Experience Management, Online Marketing.
Target customer size
Zoho CRM is focused on startup to medium firms in different markets. and Market Focus's target customer size include: Small businesses and start ups.