Compare Acxiom and Pega CRM - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - Acxiom or Pega CRM?

Pega CRM is more expensive to implement (TCO) than Acxiom, and Acxiom is rated higher (85/100) than Pega CRM (68/100). Both tools offer the same amount of features.

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Acxiom Vs. Pegasystems

Acxiom : Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. Known worldwide for our marketing database and consumer data technologies, we power marketing insight for 47 of the Fortune 100 brands. Today we enable more than a trillion data transactions each we...

Pegasystems: Pegasystems Inc. is a provider of Business Process Management solutions, CRM and a Business rules Platform based in Cambridge, Massachusetts. Pegasystems software revolutionizes how leading organizations optimize the customer experience and automate operations.

Who is more expensive? Acxiom or Pega CRM?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Acxiom and Pega CRM.

Acxiom accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Acxiom is rated 6, which is similar to the average cost of CRM software. Pega CRM price starts at $90 per feature , When comparing Pega CRM to its competitors, the software is rated 10 - much higher than the average CRM software cost.

Bottom line: Pega CRM is more expensive than Acxiom.

Which software includes more/better features?

We've compared Acxiom Vs. Pega CRM based on some of the most important and required CRM features.

Acxiom: Data Import/Export, Basic Reports, Online Customer Support.

Pega CRM: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

The software is a useful product for businesses of all sizes and a wide range of types. Pega CRM is perfect for midsize companies and large industries that are looking for a CRM solution.