Compare Acxiom and Salsa CRM - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - Acxiom or Salsa CRM?

Acxiom is more expensive to implement (TCO) than Salsa CRM, and Salsa CRM is rated higher (95/100) than Acxiom (85/100). Acxiom offers users more features (3) than Salsa CRM (0).

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Acxiom Vs. Salsa Labs Inc

Acxiom : Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. Known worldwide for our marketing database and consumer data technologies, we power marketing insight for 47 of the Fortune 100 brands. Today we enable more than a trillion data transactions each we...

Salsa Labs Inc: Salsa’s online platform isn’t the only reason that you will want to become part of our network of more than 2,000 nonprofit and political organizations. The more you get to know us, the more you are going to like us. Besides being as fun to work with as our name implies, we are dedicated to your success like no other in the industry. We come from a...

Who is more expensive? Acxiom or Salsa CRM?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Acxiom and Salsa CRM.

Acxiom accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Acxiom is rated 6, which is similar to the average cost of CRM software. Salsa CRM price starts at $349 per month , When comparing Salsa CRM to its competitors, the software is rated 2 - much lower than the average CRM software cost.

Bottom line: Acxiom is more expensive than Salsa CRM.

Which software includes more/better features?

We've compared Acxiom Vs. Salsa CRM based on some of the most important and required CRM features.

Acxiom: Data Import/Export, Basic Reports, Online Customer Support.

Salsa CRM: We are still working to collect the list of features for Salsa CRM.

Target customer size

The software is a useful product for businesses of all sizes and a wide range of types. The typical users benefitting from Salsa CRM are mainly from the non-for-profit organizations, but it is also for use in small businesses (having less than 200 employees), medium-sized (500 to 1,500 employees) and even for large enterprises in the industry of IT and information-related services, mainly those engaging with the use of CRM, fundraising and constituent management.