Compare AdRoll and Teradata - Sep 2022

Shlomi Lavi

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Bottom Line: Which is Better - AdRoll or Teradata?

Teradata is more expensive to implement (TCO) than AdRoll, and Teradata is rated higher (89/100) than AdRoll (86/100).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

AdRoll Vs. Teradata

AdRoll: AdRoll is the largest independent retargeting and prospecting platform with over 25,000 clients worldwide. It specializes in performance marketing for several verticals including e-commerce, b2b, finance, travel, education, and media, and analyzes data on over 1 billion anonymous user profiles across desktop, mobile, and tablet devices through its ...

Teradata: Teradata delivers powerful and proven solutions that bring together different data sources from across your enterprise to give you a single view of your business. Choose from an entire family of data warehousing platforms that provide the benefits of Active Enterprise Intelligence to any company, regardless of size or budget.

Who is more expensive? AdRoll or Teradata Integrated Marketing Management?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for AdRoll and Teradata Integrated Marketing Management.

AdRoll price starts at $19 per month , On a scale between 1 to 10 AdRoll is rated 4, which is lower than the average cost of Marketing Automation software. Teradata Integrated Marketing Management accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 AdRoll is rated 4, which is lower than the average cost of Marketing Automation software.

Bottom line: AdRoll cost is around the same cost of Teradata Integrated Marketing Management.

Which software includes more/better features?

We've compared AdRoll Vs. Teradata based on some of the most important and required Marketing Automation features.

AdRoll: We are still working to collect the list of features for AdRoll.

Teradata Integrated Marketing Management: We are still working to collect the list of features for Teradata Integrated Marketing Management.

Target customer size

AdRoll's typical customers include: Medium and large size businesses, and Teradata Integrated Marketing Management's target customer size include: Small, medium and large size businesses.