Compare Constant Contact and Freshmarketer - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - Constant Contact or Freshmarketer?

Constant Contact is more expensive to implement (TCO) than Freshmarketer, and Constant Contact is rated higher (94/100) than Freshmarketer (71/100). Constant Contact offers users more features (5) than Freshmarketer (0).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Constant Contact Vs. Freshworks

Constant Contact: Constant Contact®, Inc. wrote the book on Engagement Marketing™ — the new marketing success formula that helps small organizations create and grow customer relationships in today's socially connected world. Through its unique combination of online marketing tools and free personalized coaching, Constant Contact helps small businesses, associations,...

Freshworks: At Freshworks, we believe your business deserves better software - software thats ready to go, easy to setup and use, and requires minimal customization. All of our products live up to this promise and are backed by our world-class support. And the best part is, you dont have to break the bank to get them working.

Who is more expensive? Constant Contact or Freshmarketer?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Constant Contact and Freshmarketer.

Constant Contact price starts at $9.99 per month , On a scale between 1 to 10 Constant Contact is rated 2, which is much lower than the average cost of Email Marketing software. Freshmarketer price starts at $19 per month , When comparing Freshmarketer to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.

Bottom line: Constant Contact cost is around the same cost of Freshmarketer.

Which software includes more/better features?

We've compared Constant Contact Vs. Freshmarketer based on some of the most important and required Email Marketing features.

Constant Contact: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.

Freshmarketer: We are still working to collect the list of features for Freshmarketer.

Target customer size

Constant Contact is best for small to large companies that focus on communications, advertising, and marketing. and Freshmarketer's target customer size include: Small, medium and large size businesses.