Shlomi Lavi /
Apr 13, 2022
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Bottom Line: Which is Better - Constant Contact or MailerLite?
Constant Contact is more expensive to implement (TCO) than MailerLite, and Constant Contact is rated higher (94/100) than MailerLite (86/100). MailerLite offers users more features (9) than Constant Contact (5).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Constant Contact Vs. MailerLite
Constant Contact: Constant Contact®, Inc. wrote the book on Engagement Marketing™ — the new marketing success formula that helps small organizations create and grow customer relationships in today's socially connected world. Through its unique combination of online marketing tools and free personalized coaching, Constant Contact helps small businesses, associations,...
MailerLite: MailerLite is an email marketing service provider with a focus on beautiful email design and exceptional customer support. Their goal is to remove the complexity from email marketing with easy-to-use, yet powerful features. You can create sophisticated email campaigns, track results, manage your subscribers, and grow your email list with custom pop...
Who is more expensive? Constant Contact or MailerLite?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Constant Contact and MailerLite.
Constant Contact price starts at $9.99 per month , On a scale between 1 to 10 Constant Contact is rated 2, which is much lower than the average cost of Email Marketing software. MailerLite price starts at $9 per month , When comparing MailerLite to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.
Bottom line: Constant Contact cost is around the same cost of MailerLite.
Which software includes more/better features?
We've compared Constant Contact Vs. MailerLite based on some of the most important and required Email Marketing features.
Constant Contact: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.
MailerLite: Email integration, Email Marketing, Email Triggers, A/B/N Split Testing, Email Campaigns.
Target customer size
Constant Contact is best for small to large companies that focus on communications, advertising, and marketing. Customers of the software mainly include small and medium businesses from a wide range of
industries.