Compare InsideView and ActiveDEMAND - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - InsideView or ActiveDEMAND?

InsideView is more expensive to implement (TCO) than ActiveDEMAND, and ActiveDEMAND is rated higher (80/100) than InsideView (77/100). InsideView offers users more features (3) than ActiveDEMAND (0).

Looking for the right Lead Generation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Insideview Vs. ActiveDEMAND

Insideview: "InsideView is growing aggressively... The number of users has risen almost 250% over the past year…InsideView has gained a measure of mind share disproportionate to its size, with firms interested in SaaS-based tools for helping sales improve effectiveness around managing leads, contacts and accounts."

ActiveDEMAND: ActiveDEMAND Integrated Marketing Automation PlatformOne of the primary challenges facing modern-day businesses is determining exactly what marketing efforts are working for them, and where they need to improve. Indeed, at the end of the day, the term “marketing” needs to translate into tangible results that sales teams, managers and others can see...

Who is more expensive? InsideView or ActiveDEMAND?

The real total cost of ownership (TCO) of Lead Generation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for InsideView and ActiveDEMAND.

InsideView price starts at $6,000 per license , On a scale between 1 to 10 InsideView is rated 6, which is similar to the average cost of Lead Generation software. ActiveDEMAND price starts at $15 per user/month , When comparing ActiveDEMAND to its competitors, the software is rated 4 - lower than the average Lead Generation software cost.

Bottom line: InsideView is more expensive than ActiveDEMAND.

Which software includes more/better features?

We've compared InsideView Vs. ActiveDEMAND based on some of the most important and required Lead Generation features.

InsideView: Data Import/Export, Basic Reports, Online Customer Support.

ActiveDEMAND: We are still working to collect the list of features for ActiveDEMAND.

Target customer size

Customers of the software include businesses of all sizes and types. and ActiveDEMAND's target customer size include: Small, medium and large size businesses.