Compare MailChimp and Freshmarketer - Apr 2022

Shlomi Lavi

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Bottom Line: Which is Better - MailChimp or Freshmarketer?

MailChimp is more expensive to implement (TCO) than Freshmarketer, and MailChimp is rated higher (98/100) than Freshmarketer (71/100). MailChimp offers users more features (6) than Freshmarketer (0).

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

MailChimp Vs. Freshworks

MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subs...

Freshworks: At Freshworks, we believe your business deserves better software - software thats ready to go, easy to setup and use, and requires minimal customization. All of our products live up to this promise and are backed by our world-class support. And the best part is, you dont have to break the bank to get them working.

Who is more expensive? MailChimp or Freshmarketer?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for MailChimp and Freshmarketer.

MailChimp price starts at $17 per month , On a scale between 1 to 10 MailChimp is rated 4, which is lower than the average cost of Email Marketing software. Freshmarketer price starts at $19 per month , When comparing Freshmarketer to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.

Bottom line: MailChimp is more expensive than Freshmarketer.

Which software includes more/better features?

We've compared MailChimp Vs. Freshmarketer based on some of the most important and required Email Marketing features.

MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email, Social Media Integration.

Freshmarketer: We are still working to collect the list of features for Freshmarketer.

Target customer size

MailChimp is best for all those that are in business and also are serious concerning making money. and Freshmarketer's target customer size include: Small, medium and large size businesses.