Compare MailChimp and sovrn - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - MailChimp or sovrn?

sovrn is more expensive to implement (TCO) than MailChimp, and MailChimp is rated higher (98/100) than sovrn (89/100). MailChimp offers users more features (6) than sovrn (0). There is a clear winner in this case and it is MailChimp!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

MailChimp Vs. sovrn Holdings, Inc.

MailChimp: More than 3 million people use MailChimp to create, send, and track email newsletters. Whether you're self-employed, you manage projects for clients, or you work for a Fortune 500 company, MailChimp has features and integrations that will suit your email-marketing needs. Create signup forms that match your brand's look and feel, and send your subs...

sovrn Holdings, Inc.: sovrn believes content creators and publishers are the soul of the Internet. Their content is what makes the Internet great. That’s why we give content creators tools to make money, access to distribution and scale to grow their audience, and a massive data commons for extraordinary insights. At sovrn we don’t just plug into the online advertising ...

Who is more expensive? MailChimp or sovrn?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for MailChimp and sovrn.

MailChimp price starts at $17 per month , On a scale between 1 to 10 MailChimp is rated 4, which is lower than the average cost of Email Marketing software. sovrn price starts at $1 per license , When comparing sovrn to its competitors, the software is rated 4 - lower than the average Email Marketing software cost.

Bottom line: MailChimp cost is around the same cost of sovrn.

Which software includes more/better features?

We've compared MailChimp Vs. sovrn based on some of the most important and required Email Marketing features.

MailChimp: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email, Social Media Integration.

sovrn: We are still working to collect the list of features for sovrn.

Target customer size

MailChimp is best for all those that are in business and also are serious concerning making money.

Sovrn Marketing Software serves a wide range of customers in various industries, including publishers, media companies, content creators, and digital marketers.