Shlomi Lavi /
Aug 25, 2022
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Bottom Line: Which is Better - Marketing Optimizer or Campaign Monitor?
Campaign Monitor is more expensive to implement (TCO) than Marketing Optimizer, and Campaign Monitor is rated higher (91/100) than Marketing Optimizer (85/100). Marketing Optimizer offers users more features (6) than Campaign Monitor (5).
Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Active Internet Marketing Vs. Campaign Monitor
Active Internet Marketing: Active Internet Marketing has been providing marketing consultation and technology to the small and medium-sized business sector since 2001. Since then we have established ourselves as a premier provider of these services, achieving double-digit growth for each of the last 24 quarters. Our skill level is world class, and our efforts produce results...
Campaign Monitor: We're everything a designer needs to send email marketing campaigns for themselves and their clients. 'Like' us to find out how to make your email campaigns more beautiful and responsive!
Help web designers grow their businesses by offering email newsletters as an extra service.
Campaign Monitor is a tool for web designers. Use Campaign Monitor t...
Who is more expensive? Marketing Optimizer or Campaign Monitor?
The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketing Optimizer and Campaign Monitor.
Marketing Optimizer price starts at $249 per month , On a scale between 1 to 10 Marketing Optimizer is rated 2, which is much lower than the average cost of Email Marketing software. Campaign Monitor price starts at $9 per month , When comparing Campaign Monitor to its competitors, the software is rated 6 - similar to the average Email Marketing software cost.
Bottom line: Campaign Monitor is more expensive than Marketing Optimizer.
Which software includes more/better features?
We've compared Marketing Optimizer Vs. Campaign Monitor based on some of the most important and required Email Marketing features.
Marketing Optimizer: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.
Campaign Monitor: Email Campaigns, Email list management, Email Marketing API, Email Setup Wizard, Event Triggered Email.
Target customer size
This program uses extensive rules to collate the necessary information from different sources on the Internet. The software is best for small and medium business as well as large enterprises.