Compare Marketing Optimizer and Zoho Campaigns - Aug 2022

Shlomi Lavi

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Bottom Line: Which is Better - Marketing Optimizer or Zoho Campaigns?

Marketing Optimizer is more expensive to implement (TCO) than Zoho Campaigns, and Zoho Campaigns is rated higher (86/100) than Marketing Optimizer (85/100). Zoho Campaigns offers users more features (12) than Marketing Optimizer (6). There is a clear winner in this case and it is Zoho Campaigns!

Looking for the right Email Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Active Internet Marketing Vs. Zoho

Active Internet Marketing: Active Internet Marketing has been providing marketing consultation and technology to the small and medium-sized business sector since 2001. Since then we have established ourselves as a premier provider of these services, achieving double-digit growth for each of the last 24 quarters. Our skill level is world class, and our efforts produce results...

Zoho: Zoho.com offers a comprehensive suite of award-winning online business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, manage their information and be more productive while at the office or on the go, without having to worry about expensive or outdated hardware or software. To date, Zoho...

Who is more expensive? Marketing Optimizer or Zoho Campaigns?

The real total cost of ownership (TCO) of Email Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketing Optimizer and Zoho Campaigns.

Marketing Optimizer price starts at $249 per month , On a scale between 1 to 10 Marketing Optimizer is rated 2, which is much lower than the average cost of Email Marketing software. Zoho Campaigns price starts at $3 per month , When comparing Zoho Campaigns to its competitors, the software is rated 2 - much lower than the average Email Marketing software cost.

Bottom line: Marketing Optimizer cost is around the same cost of Zoho Campaigns.

Which software includes more/better features?

We've compared Marketing Optimizer Vs. Zoho Campaigns based on some of the most important and required Email Marketing features.

Marketing Optimizer: Campaign Management, Email Marketing, Lead Management, Marketing Automation, Sales and CRM Integration, Social Media.

Zoho Campaigns: Billing/Invoicing, Contact History, Contact Management, Contact Scheduler, Customer Database.

Target customer size

This program uses extensive rules to collate the necessary information from different sources on the Internet. Zoho Campaigns is an ideal asset for any customer based business that incorporates email campaigns.