Compare Marketo Lead and Brightspot CMS - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Marketo Lead or Brightspot CMS?

Marketo Lead is more expensive to implement (TCO) than Brightspot CMS, and Brightspot CMS is rated with the same score (87/100) as Marketo Lead (87/100). Marketo Lead offers users more features (12) than Brightspot CMS (3).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. Perfect Sense Digital

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Perfect Sense Digital: Founded in 2008 by AOL technology executives David Gang and Lisa Malmud, Perfect Sense Digital helps companies materially change the way they do business online. Well known for the unique experiences they build with consumer publishing partners such as Scripps Networks Interactive, The Coca-Cola Company, IndieWire, SnagFilms, Healthgrades and USA T...

Who is more expensive? Marketo Lead or Brightspot CMS?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo Lead and Brightspot CMS.

Marketo Lead price starts at $9 per month , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. Brightspot CMS price starts at $7,500 per month , When comparing Brightspot CMS to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.

Bottom line: Marketo Lead is more expensive than Brightspot CMS.

Which software includes more/better features?

We've compared Marketo Lead Vs. Brightspot CMS based on some of the most important and required Marketing Automation features.

Marketo Lead: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation.

Brightspot CMS: Data Import/Export, Basic Reports, Online Customer Support.

Target customer size

Marketo Lead Management is specifically designed for small and midsize companies. Customers of the software include all business sizes and varieties.