Compare Marketo Lead and LeadLander - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Marketo Lead or LeadLander?

Marketo Lead is more expensive to implement (TCO) than LeadLander, and Marketo Lead is rated higher (87/100) than LeadLander (84/100). Marketo Lead offers users more features (12) than LeadLander (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. LeadLander

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

LeadLander: LeadLander is a web-based application that gives your sales staff access to real-time customer intelligence analytics reports. LeadLander's real-time customer intelligence analytics turns your web site into a powerful sales tool by letting your sales staff identify and understand your customers' interests.

Who is more expensive? Marketo Lead or LeadLander?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo Lead and LeadLander.

Marketo Lead price starts at $9 per month , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. LeadLander price starts at $55 per month , When comparing LeadLander to its competitors, the software is rated 6 - similar to the average Marketing Automation software cost.

Bottom line: Marketo Lead is more expensive than LeadLander.

Which software includes more/better features?

We've compared Marketo Lead Vs. LeadLander based on some of the most important and required Marketing Automation features.

Marketo Lead: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation.

LeadLander: We are still working to collect the list of features for LeadLander.

Target customer size

Marketo Lead Management is specifically designed for small and midsize companies. and LeadLander's target customer size include: Medium and large size businesses.