Compare Marketo Lead and TweetDeck - Jul 2022
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Bottom Line: Which is Better - Marketo Lead or TweetDeck?
Marketo Lead is more expensive to implement (TCO) than TweetDeck, and Marketo Lead is rated higher (87/100) than TweetDeck (50/100). Marketo Lead offers users more features (12) than TweetDeck (5).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Marketo Vs. Twitter, Inc.
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
Twitter, Inc.: Our mission: To give everyone the power to create and share ideas and information instantly, without barriers. At the heart of Twitter are short messages called Tweets. Strike up conversations with people you know and people you’d like to know. Stay in touch with people close to you as life happens. Follow what’s happening in your neighborhood, yo...
Who is more expensive? Marketo Lead or TweetDeck?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo Lead and TweetDeck.
Marketo Lead price starts at $9 per month , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. TweetDeck accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software.
Bottom line: Marketo Lead is more expensive than TweetDeck.
Which software includes more/better features?
We've compared Marketo Lead Vs. TweetDeck based on some of the most important and required Marketing Automation features.
Marketo Lead: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation.
TweetDeck: Publishing Social Content, Social Curation, Social Listening, Twitter Integration, WYSIWYG App Builder.
Target customer size
Marketo Lead Management is specifically designed for small and midsize companies. TweetDeck helps enterprises of all kinds to monitor their business flow by attracting traffic to their brand and manage their social media presence on Twitter.
TweetDeck
TweetDeck is your personal browser for staying in touch with what’s happening now, connecting you with your contacts across Twitter, Facebook and more. We develop a cross platform Adobe AIR client and iph...
Compare PricingCompare specifications
Marketo Lead Specifications
ITQlick Score: | 87/100 |
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ITQlick Rating: |
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Pricing: | 8/10 - high cost |
Category: | Marketing Automation -> Marketo Lead review |
Company: | Marketo |
Pricing: | starts at $9 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Cloud |
Links: | Marketo Lead review, Marketo Lead pricing, Marketo Lead alternatives |
TweetDeck Specifications
ITQlick Score: | 50/100 |
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ITQlick Rating: |
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Pricing: | 6/10 - average cost |
Category: | Social Media -> TweetDeck review |
Company: | Twitter, Inc. |
Typical customers: | Start up, Small business, Medium business, Large business |
Platforms: | Desktop |
Links: | TweetDeck review, TweetDeck pricing, TweetDeck alternatives |
Compare features
Marketo Lead: 12 Features
TweetDeck: 5 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.