Compare Oracle Marketing and Salesforce CRM - Apr 2024

Shlomi Lavi

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Bottom Line: Which is Better - Oracle Marketing or Salesforce CRM?

Oracle Marketing is more expensive to implement (TCO) than Salesforce CRM, and Salesforce CRM is rated higher (98/100) than Oracle Marketing (91/100). Salesforce CRM offers users more features (21) than Oracle Marketing (4). There is a clear winner in this case and it is Salesforce CRM!

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Oracle Corporation Vs. Salesforce.com

Oracle Corporation: Oracle Corporation is a computer technology corporation that specializes in developing and marketing computer hardware systems and enterprise software products – particularly database management systems. Employing approximately 113,644 people worldwide as of 30 June 2012,it has enlarged its share of the software market through organic growth and th...

Salesforce.com: Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...

Who is more expensive? Oracle Marketing or Salesforce?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Oracle Marketing and Salesforce.

Oracle Marketing price starts at $2,000 per month , On a scale between 1 to 10 Oracle Marketing Cloud is rated 8, which is higher than the average cost of CRM software. Salesforce price starts at $25 per user/month , When comparing Salesforce to its competitors, the software is rated 2 - much lower than the average CRM software cost.

Bottom line: Oracle Marketing is more expensive than Salesforce.

Which software includes more/better features?

We've compared Oracle Marketing Vs. Salesforce CRM based on some of the most important and required CRM features.

Oracle Marketing: Data Analysis Tools, BI & Analytics, Email Marketing, Marketing Automation.

Salesforce: Campaign Dashboard, Campaign Management, Case Management, Contact Management, Customer Database.

Target customer size

Oracle Marketing's typical customers include: Small, medium and large size businesses, Salesforce is optimal for people as well as companies.