Compare Oracle Marketing and SAP HYBRIS - May 2022

Shlomi Lavi

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Bottom Line: Which is Better - Oracle Marketing or SAP HYBRIS?

SAP HYBRIS is more expensive to implement (TCO) than Oracle Marketing, and Oracle Marketing is rated higher (91/100) than SAP HYBRIS (85/100). Oracle Marketing offers users more features (4) than SAP HYBRIS (2). There is a clear winner in this case and it is Oracle Marketing!

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Oracle Corporation Vs. SAP

Oracle Corporation: Oracle Corporation is a computer technology corporation that specializes in developing and marketing computer hardware systems and enterprise software products – particularly database management systems. Employing approximately 113,644 people worldwide as of 30 June 2012,it has enlarged its share of the software market through organic growth and th...

SAP: SAP ® AG is German software corporation that makes enterprise software to manage business operations and customer relations. SAP ® is the market leader in enterprise application software. The company's best-known software products are its enterprise resource planning application (SAP ® ERP), its enterpr...

Who is more expensive? Oracle Marketing or SAP HYBRIS?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Oracle Marketing and SAP HYBRIS.

Oracle Marketing price starts at $2,000 per month , On a scale between 1 to 10 Oracle Marketing Cloud is rated 8, which is higher than the average cost of CRM software. SAP HYBRIS price starts at $54,000 per license , When comparing SAP HYBRIS to its competitors, the software is rated 10 - much higher than the average CRM software cost.

Bottom line: SAP HYBRIS is more expensive than Oracle Marketing.

Which software includes more/better features?

We've compared Oracle Marketing Vs. SAP HYBRIS based on some of the most important and required CRM features.

Oracle Marketing: Data Analysis Tools, BI & Analytics, Email Marketing, Marketing Automation.

SAP HYBRIS: Budgeting & CPM, Content Management.

Target customer size

Oracle Marketing's typical customers include: Small, medium and large size businesses, SAP Hybris is a designed for use in small businesses (1-20 employees), medium-sized companies (10-100 employees) and in large enterprises (more than 1000 employees) in the Information and Technology (IT), Systems Management and other Information Provider industry, mainly those businesses engaging in the field of customer support, help desk and CRM.