The customer relationship management (CRM) software you choose for your business will play a significant role in the working of your teams, the quality of customer service, and the growth of your business. When it comes to choosing the best CRM solution, you may struggle to choose between Salesforce and Microsoft Dynamics, since both these tools are almost comparable in price, customer experience, features, and target business type. After taking an in-depth look into both CRM systems, we have compared both here.
1. Overview
Salesforce is a cloud-based CRM solution that features all the necessary tools to streamline customer-related activities and help large & medium companies with a marketing team take an edge over the competition through its sales and marketing features.
The web-based tool can be used by the marketing & sales team for information sharing and collaboration to improve overall business performance. Designed to help small & large enterprises leverage multi-channel relationships to expand their business, the Salesforce application features marketing automation and Service Cloud.
A customer relations solution, Microsoft Dynamics CRM is a product of Microsoft designed for private individuals, startups, and small & large enterprises. The core CRM package integrates sales & service. Its unlimited user scalability and integration with sales features enable businesses to improve sales.
For the best customer service, sales and marketing automation and Salesforce can be the ideal CRM application for your business.
2. Platform
Salesforce was designed as a cloud application. This means that you can store data on a remote server and use it as browser-based software. However, it is not the option for users looking for a CRM solution with a license that they could host on their own server.
On the other hand, Microsoft Dynamics offers little more flexibility in terms of application implementation. The CRM is available as a fully cloud-based edition, which may be hosted on-premise or privately hosted.
3. Integration
With over 2,600 applications available in AppExchange, Salesforce has an upper hand over Microsoft Dynamics, allowing users to build their own CRM or optimize it for use in different industries. On the other hand, the Microsoft Dynamics app store is steadily growing and nowhere close compared to Salesforce in the number of apps.
However, Salesforce falls short of Dynamics as far as native functionality and integration are concerned, even though the former offers a handful of Microsoft plug-ins.
If you’re seeking software that features specific capabilities that support help desk or call center, SalesForce may not be the best product for your organization.
4. Features
Just like a business management program, Salesforce features capabilities for the efficient organization of tasks. It enables customers to track their queries through the portal. The customer relationship management application also features a social media plugin for social marketing. Salesforce comes with a user-friendly interface that makes navigation seamless for users.
On the other hand, the Microsoft Dynamics CRM is overly complicated for a new user, with an array of features and choices, making it hard to navigate around the portal. The high-end application is ideal for all kinds of small, large, and individual businesses. It is designed with a social collaboration platform that enables the monitoring of feedback and brand awareness on social media. The feature facilitates regular engagement with customers through social insights.
5. Which is better?
If you are looking for the best customer service, sales and marketing automation, and knowledge management capabilities, Salesforce can be the ideal CRM application for your business. However, if you seek software that features specific capabilities that support help desk or call center, SalesForce may not be the best product for your organization.
Compared to its competitors, Microsoft Dynamics CRM gets an upper hand with its integrated video conferencing & instant messaging feature. In addition to this, the application enables easy integration with Microsoft Office 365, which further helps boost productivity & collaboration.
Both CRM solutions boast some features that make one score higher than the other. Depending on your business requirements, you can choose a system that meets your needs and fulfills your criteria. Of course, you don’t want to land on a lop-sided customer relationship management solution that leaves your business in the lurch.
Get in touch with ITQlick experts today and let us help you find the most appropriate CRM solution for your specific business needs. Share your needs and concerns with us and we can better guide you through the differences between Salesforce and Microsoft Dynamics, so you can get the best value for your money.