Compare Acxiom and ACT! Premium - Jan 2023

Shlomi Lavi

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Bottom Line: Which is Better - Acxiom or ACT! Premium?

Acxiom is more expensive to implement (TCO) than ACT! Premium, and ACT! Premium is rated higher (88/100) than Acxiom (85/100). ACT! Premium offers users more features (4) than Acxiom (3). There is a clear winner in this case and it is ACT! Premium!

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Acxiom Vs. Sage

Acxiom : Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. Known worldwide for our marketing database and consumer data technologies, we power marketing insight for 47 of the Fortune 100 brands. Today we enable more than a trillion data transactions each we...

Sage: The Sage Group plc is a leading global provider of business management software to small and medium sized companies, creating greater freedom for them to succeed. Sage understands how and why each business is unique. We provide products and services that suit varying needs, are a pleasure to use and are secure and efficient. Formed in 1981, Sage wa...

Who is more expensive? Acxiom or ACT! Premium?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Acxiom and ACT! Premium.

Acxiom accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Acxiom is rated 6, which is similar to the average cost of CRM software. ACT! Premium price starts at $37.50 per user/month , When comparing ACT! Premium to its competitors, the software is rated 2 - much lower than the average CRM software cost.

Bottom line: Acxiom is more expensive than ACT! Premium.

Which software includes more/better features?

We've compared Acxiom Vs. ACT! Premium based on some of the most important and required CRM features.

Acxiom: Data Import/Export, Basic Reports, Online Customer Support.

ACT! Premium: Customer Service, Marketing Automation, Sales Automation, Collaboration Center .

Target customer size

The software is a useful product for businesses of all sizes and a wide range of types. Act! Premium is suitable for workgroups and sales teams of small and midsize growing companies but can be used by large enterprises as well.