Compare Acxiom and oracle - Oct 2022

Shlomi Lavi

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Bottom Line: Which is Better - Acxiom or oracle?

Acxiom is more expensive to implement (TCO) than oracle, and Acxiom is rated higher (85/100) than oracle (77/100). oracle offers users more features (9) than Acxiom (3).

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Acxiom Vs. Eloqua

Acxiom : Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. Known worldwide for our marketing database and consumer data technologies, we power marketing insight for 47 of the Fortune 100 brands. Today we enable more than a trillion data transactions each we...

Eloqua : As the leader in modern marketing, Eloqua is now the centerpiece of Oracle's marketing cloud. Our innovative marketing automation and revenue performance management solutions help modern marketers target the right buyers, easily execute campaigns, get the best leads to sales and deliver the highest return on your marketing investment. Eloqua is...

Who is more expensive? Acxiom or oracle eloqua?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Acxiom and oracle eloqua.

Acxiom accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Acxiom is rated 6, which is similar to the average cost of CRM software. oracle eloqua price starts at $2,000 per month , When comparing oracle eloqua to its competitors, the software is rated 4 - lower than the average CRM software cost.

Bottom line: Acxiom is more expensive than oracle eloqua.

Which software includes more/better features?

We've compared Acxiom Vs. oracle based on some of the most important and required CRM features.

Acxiom: Data Import/Export, Basic Reports, Online Customer Support.

oracle eloqua: Customer Service, Marketing Automation, Sales Automation, Campaign Management, Email Marketing.

Target customer size

The software is a useful product for businesses of all sizes and a wide range of types. Customers of the software mainly come from small and medium businesses.