Compare Marketo Lead and IBM Campaign - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Marketo Lead or IBM Campaign?

Marketo Lead is more expensive to implement (TCO) than IBM Campaign, and IBM Campaign is rated higher (88/100) than Marketo Lead (87/100). Marketo Lead offers users more features (12) than IBM Campaign (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. IBM

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

IBM: International Business Machines Corporation, or IBM, is an American corporation. IBM manufactures and markets computer hardware and software, and offers infrastructure, hosting and consulting services in areas ranging from mainframe computers to nanotechnology.

Who is more expensive? Marketo Lead or IBM Campaign?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo Lead and IBM Campaign.

Marketo Lead price starts at $9 per month , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. IBM Campaign accurate pricing info is available upon request (they don't share it publicly), however , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software.

Bottom line: Marketo Lead is more expensive than IBM Campaign.

Which software includes more/better features?

We've compared Marketo Lead Vs. IBM Campaign based on some of the most important and required Marketing Automation features.

Marketo Lead: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation.

IBM Campaign: We are still working to collect the list of features for IBM Campaign.

Target customer size

Marketo Lead Management is specifically designed for small and midsize companies. and IBM Campaign's target customer size include: Small, medium and large size businesses.