Compare Marketo Lead and Klear - Feb 2023

Shlomi Lavi

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Bottom Line: Which is Better - Marketo Lead or Klear?

Marketo Lead is more expensive to implement (TCO) than Klear, and Marketo Lead is rated higher (87/100) than Klear (85/100). Marketo Lead offers users more features (12) than Klear (0).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. Klear

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Klear: Klear (formerly Twtrland) is a leading social intelligence platform, helping brand marketers make smarter data-driven decisions. On a mission is to measure the social web and make it universally accessible and useful to brands across the world, the company today has thousands of brands and agencies using the platform for influencer marketing, soc...

Who is more expensive? Marketo Lead or Klear?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo Lead and Klear.

Marketo Lead price starts at $9 per month , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. Klear price starts at $249 per user/month , When comparing Klear to its competitors, the software is rated 6 - similar to the average Marketing Automation software cost.

Bottom line: Marketo Lead is more expensive than Klear.

Which software includes more/better features?

We've compared Marketo Lead Vs. Klear based on some of the most important and required Marketing Automation features.

Marketo Lead: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation.

Klear: We are still working to collect the list of features for Klear.

Target customer size

Marketo Lead Management is specifically designed for small and midsize companies.

Klear is a versatile influencer marketing software that can be used by businesses in a wide range of industries.