Compare Marketo Lead and Marketing Cloud: Radian6 - Jul 2022
Compare Pricing
Shlomi Lavi / Jul 04, 2022We publish unbiased reviews. Our opinions are our own and are not influenced by payments from advertisers. This content is reader-supported, which means if you leave your details with us we may earn a commission. Learn why ITQlick is free .
Bottom Line: Which is Better - Marketo Lead or Marketing Cloud: Radian6?
Marketing Cloud: Radian6 is more expensive to implement (TCO) than Marketo Lead, and Marketo Lead is rated higher (87/100) than Marketing Cloud: Radian6 (86/100). Marketo Lead offers users more features (12) than Marketing Cloud: Radian6 (3). There is a clear winner in this case and it is Marketo Lead!
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Marketo Vs. Salesforce.com
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
Salesforce.com: Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California, United States. Best known for its customer relationship management (CRM) product, through acquisitions Salesforce has expanded into the "social enterprise arena". It was ranked number 27 in Fortune's 100 Best Companies to Work For in ...
Who is more expensive? Marketo Lead or Marketing Cloud: Radian6?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo Lead and Marketing Cloud: Radian6.
Marketo Lead price starts at $9 per month , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. Marketing Cloud: Radian6 price starts at $1,000 per month , When comparing Marketing Cloud: Radian6 to its competitors, the software is rated 10 - much higher than the average Marketing Automation software cost.
Bottom line: Marketing Cloud: Radian6 is more expensive than Marketo Lead.
Which software includes more/better features?
We've compared Marketo Lead Vs. Marketing Cloud: Radian6 based on some of the most important and required Marketing Automation features.
Marketo Lead: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation.
Marketing Cloud: Radian6: Data Import/Export, Basic Reports, Online Customer Support.
Target customer size
Marketo Lead Management is specifically designed for small and midsize companies. The software can be used to regulate the marketing and analytics requirements of any business size and type.
Marketing Cloud: Radian6
starts at $1,000 per month
Salesforce Marketing Cloud is a marketing and campaign automation solution for businesses of all sizes. The software also offers various useful analytics and management features. It is a product of Salesforce.c...
PriceDemoCompare specifications
Marketo Lead Specifications
| ITQlick Score: | 87/100 |
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| ITQlick Rating: |
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| Pricing: | 8/10 - high cost |
| Category: | Marketing Automation -> Marketo Lead review |
| Company: | Marketo |
| Pricing: | starts at $9 per month |
| Typical customers: | Small, medium and large size businesses |
| Platforms: | Cloud |
| Links: | Marketo Lead review, Marketo Lead pricing, Marketo Lead alternatives |
Marketing Cloud: Radian6 Specifications
| ITQlick Score: | 86/100 |
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| ITQlick Rating: |
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| Pricing: | 10/10 - high cost |
| Category: | Social Media Management -> Marketing Cloud: Radian6 review |
| Company: | Salesforce.com |
| Pricing: | starts at $1,000 per month |
| Typical customers: | Small, medium and large size businesses |
| Platforms: | Desktop, Cloud |
| Links: | Marketing Cloud: Radian6 review, Marketing Cloud: Radian6 pricing, Marketing Cloud: Radian6 alternatives |
Compare features
Marketo Lead: 12 Features
Marketing Cloud: Radian6: 3 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.