Compare Marketo Lead and SalesExec - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Marketo Lead or SalesExec?

Marketo Lead is more expensive to implement (TCO) than SalesExec, and Marketo Lead is rated higher (87/100) than SalesExec (81/100). Marketo Lead offers users more features (12) than SalesExec (6).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. ClickPoint Software

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

ClickPoint Software: ClickPoint is a fearless game changer dedicated to providing clients the greatest return on their investment and time. Their innovative software is designed to address the complex challenges of lead distribution and lead management. ClickPoint has created a cutting edge solution that is easy to use and simple to implement – giving marketing and sal...

Who is more expensive? Marketo Lead or SalesExec?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo Lead and SalesExec.

Marketo Lead price starts at $9 per month , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. SalesExec price starts at $65 per user/month , When comparing SalesExec to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.

Bottom line: Marketo Lead is more expensive than SalesExec.

Which software includes more/better features?

We've compared Marketo Lead Vs. SalesExec based on some of the most important and required Marketing Automation features.

Marketo Lead: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation.

SalesExec: Email Integration, Reporting, Rules/Workflows, Customer Service, Marketing Automation.

Target customer size

Marketo Lead Management is specifically designed for small and midsize companies. This software is intended for companies that need a well-planned marketing strategy, without having to hire third party firms.