Compare Marketo Lead and SocialFlow - Jul 2022

Shlomi Lavi

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Bottom Line: Which is Better - Marketo Lead or SocialFlow?

Marketo Lead is more expensive to implement (TCO) than SocialFlow, and Marketo Lead is rated higher (87/100) than SocialFlow (84/100). Marketo Lead offers users more features (12) than SocialFlow (4).

Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. SocialFlow

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

SocialFlow: SocialFlow’s technology solutions measurably improve your Brand’s ability to be successful in using social platforms such as Facebook and Twitter. We improve user engagement with your content, and therefore increase the rate at which users take action. We do this by using real-time data to understand the constantly changing interests of your a...

Who is more expensive? Marketo Lead or SocialFlow?

The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo Lead and SocialFlow.

Marketo Lead price starts at $9 per month , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. SocialFlow price starts at $99 per month , When comparing SocialFlow to its competitors, the software is rated 6 - similar to the average Marketing Automation software cost.

Bottom line: Marketo Lead is more expensive than SocialFlow.

Which software includes more/better features?

We've compared Marketo Lead Vs. SocialFlow based on some of the most important and required Marketing Automation features.

Marketo Lead: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation.

SocialFlow: Publishing Social Content, Social Curation, Social Promotions, Template Creator.

Target customer size

Marketo Lead Management is specifically designed for small and midsize companies. Marketing is the first love for every brand, however, it becomes hard to measure its effectiveness.