Compare Pipedrive and Active Campaign - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Pipedrive or Active Campaign?

Active Campaign is more expensive to implement (TCO) than Pipedrive, and Pipedrive is rated higher (99/100) than Active Campaign (83/100). Active Campaign offers users more features (11) than Pipedrive (4).

Looking for the right CRM solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Pipedrive Vs. Active Campaign

Pipedrive: Pipedrive's roots are in direct sales. As sales managers and trainers, two of the co-founders experienced an increasing amount of pain with CRM software. There simply was no good solution for managing the company's sales pipeline. So in 2010 they teamed up with talented developers to create Pipedrive, a simple and yet powerful tool for managin...

Active Campaign: We make email marketing easy. For over nine years we have been innovating & pushing the limits of what email marketing can do for you. In addition to our platform you will have access to our email marketing resources, educational guides, and top of the line support. Helping your business succeed is our top priority.

Who is more expensive? Pipedrive or Active Campaign?

The real total cost of ownership (TCO) of CRM software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Pipedrive and Active Campaign.

Pipedrive price starts at $9.90 per user/month , On a scale between 1 to 10 Pipedrive is rated 2, which is much lower than the average cost of CRM software. Active Campaign price starts at $39 per month , When comparing Active Campaign to its competitors, the software is rated 4 - lower than the average CRM software cost.

Bottom line: Active Campaign is more expensive than Pipedrive.

Which software includes more/better features?

We've compared Pipedrive Vs. Active Campaign based on some of the most important and required CRM features.

Pipedrive: Customer Service, Marketing Automation, Sales Automation, Collaboration Center .

Active Campaign: Contact Management, Customer Service, Email Marketing, Lead Management, Newsletter Management.

Target customer size

Pipedrive is finest for freelancers, mid-size organizations, not for earnings organizations and also local business. Small business users will find that personalized emails add a special note for each of your new leads.