Compare Spark by Marketo and Pipedrive - Mar 2023

Shlomi Lavi

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Bottom Line: Which is Better - Spark by Marketo or Pipedrive?

Spark by Marketo is more expensive to implement (TCO) than Pipedrive, and Pipedrive is rated higher (99/100) than Spark by Marketo (89/100). Spark by Marketo offers users more features (17) than Pipedrive (4).

Looking for the right Marketing solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:

Marketo Vs. Pipedrive

Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...

Pipedrive: Pipedrive's roots are in direct sales. As sales managers and trainers, two of the co-founders experienced an increasing amount of pain with CRM software. There simply was no good solution for managing the company's sales pipeline. So in 2010 they teamed up with talented developers to create Pipedrive, a simple and yet powerful tool for managin...

Who is more expensive? Spark by Marketo or Pipedrive?

The real total cost of ownership (TCO) of Marketing software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Spark by Marketo and Pipedrive.

Spark by Marketo price starts at $895 per month , On a scale between 1 to 10 Spark by Marketo is rated 8, which is higher than the average cost of Marketing software. Pipedrive price starts at $9.90 per user/month , When comparing Pipedrive to its competitors, the software is rated 2 - much lower than the average Marketing software cost.

Bottom line: Spark by Marketo is more expensive than Pipedrive.

Which software includes more/better features?

We've compared Spark by Marketo Vs. Pipedrive based on some of the most important and required Marketing features.

Spark by Marketo: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Customer Service, Email Marketing, Lead Management, Marketing Automation, Sales Automation, Social Media, Campaign Management.

Pipedrive: Customer Service, Marketing Automation, Sales Automation, Collaboration Center .

Target customer size

Spark by Marketo is specially designed for small businesses that are looking for a solution to automate their marketing processes. Pipedrive is finest for freelancers, mid-size organizations, not for earnings organizations and also local business.