Compare Marketo Lead and AdRoll - Sep 2022
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Bottom Line: Which is Better - Marketo Lead or AdRoll?
Marketo Lead is more expensive to implement (TCO) than AdRoll, and Marketo Lead is rated higher (87/100) than AdRoll (86/100). Marketo Lead offers users more features (12) than AdRoll (0).
Looking for the right Marketing Automation solution for your business? Buyers are primarily concerned about the real total cost of implementation (TCO), the full list of features, vendor reliability, user reviews, and the pros and cons. In this article we compare between the two software products:
Marketo Vs. AdRoll
Marketo: In 2007, my co-founders and I created Marketo with a passion and a vision to build a great company – one that changes the market with our technology innovation and thought leadership; one that delivers real value to our customers; one that delights our users on a daily basis with the experience of working with our software; one that creates substan...
AdRoll: AdRoll is the largest independent retargeting and prospecting platform with over 25,000 clients worldwide. It specializes in performance marketing for several verticals including e-commerce, b2b, finance, travel, education, and media, and analyzes data on over 1 billion anonymous user profiles across desktop, mobile, and tablet devices through its ...
Who is more expensive? Marketo Lead or AdRoll?
The real total cost of ownership (TCO) of Marketing Automation software includes the software license, subscription fees, software training, customizations, hardware (if needed), maintenance and support and other related services. When calculating the TCO, it's important to add all of these ”hidden costs” as well. We prepared a TCO (Total Cost) calculator for Marketo Lead and AdRoll.
Marketo Lead price starts at $9 per month , On a scale between 1 to 10 Marketo Lead Management is rated 8, which is higher than the average cost of Marketing Automation software. AdRoll price starts at $19 per month , When comparing AdRoll to its competitors, the software is rated 4 - lower than the average Marketing Automation software cost.
Bottom line: Marketo Lead is more expensive than AdRoll.
Which software includes more/better features?
We've compared Marketo Lead Vs. AdRoll based on some of the most important and required Marketing Automation features.
Marketo Lead: this software is considered "feature-rich" with more than 10 important features, here is a partial list: Campaign Management, Contact Management, Customer Database, Email Marketing, Email Triggers, Lead Management, Lead Tracking, Marketing Automation.
AdRoll: We are still working to collect the list of features for AdRoll.
Target customer size
Marketo Lead Management is specifically designed for small and midsize companies. and AdRoll's target customer size include: Medium and large size businesses.
AdRoll
starts at $19 per month
AdRoll is a cloud-based marketing automation software that is designed to assist businesses to compete online as well as promote growth. This software is widely used by businesses with an online presence as we...
Compare PricingCompare specifications
Marketo Lead Specifications
ITQlick Score: | 87/100 |
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ITQlick Rating: |
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Pricing: | 8/10 - high cost |
Category: | Marketing Automation -> Marketo Lead review |
Company: | Marketo |
Pricing: | starts at $9 per month |
Typical customers: | Small, medium and large size businesses |
Platforms: | Cloud |
Links: | Marketo Lead review, Marketo Lead pricing, Marketo Lead alternatives |
AdRoll Specifications
ITQlick Score: | 86/100 |
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ITQlick Rating: |
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Pricing: | 4/10 - average cost |
Category: | Marketing Automation -> AdRoll review |
Company: | AdRoll |
Pricing: | starts at $19 per month |
Typical customers: | Medium and large size businesses |
Platforms: | Desktop, Mobile, Cloud |
Links: | AdRoll review, AdRoll pricing, AdRoll alternatives |
Compare features
Marketo Lead: 12 Features
AdRoll: 0 Features
Auditor - Shlomi Lavi
Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.