Adobe Analytics Review - why 3.7 stars?

Adobe Analytics Review
ITQlick Score: 85/100
ITQlick Rating: (3.7/5)
Pricing: 6.4/10 - high cost
Category: Website analysis -> Adobe Analytics
Ranking:Ranked 2 out of 37 Website analysis systems
Company: Adobe systems
Pricing: starts at $30,000 per year
Typical customers: Medium and large size businesses
Platforms: Desktop
Links: Adobe Analytics pricing, Adobe Analytics alternatives
Shlomi LaviShlomi Lavi / updated: Jun 14, 2021

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What is Adobe Analytics?

Adobe Analytics is a real time web analytics solution for businesses of all sizes. It also offers such capabilities as experience management, media optimization, and social media integration. The software was designed and launched by Adobe Corporation headquartered in California, United States.

What is Adobe Analytics rating? ()

The rating of Adobe Analytics is 3.7 stars out of 5 and the total score is 85 out of 100. The ratings are based on our unbiased experts. Learn more in our rating methodology page

Who are Adobe Analytics's typical customers?

Customers of the software include businesses of all sizes. Major industries where it can be deployed include technology and software development, retail and wholesale, financial services, media and entertainment, business process outsourcing, education, and others. Some notable clients of the software include Redbox, Conde Nast, and Sony etc.

Is Adobe Analytics the best Website analysis?

Adobe Analytics is ranked 2 out of 37 software in their category (Website analysis systems).

What are their main features and functionalities?

The software offers advanced segmentation for the creation of personalized experience for the customers according to their unique demands. For effective market automation, the software offers 360-degree customer view, retroactive event processing, and out-of-the-box attribution rules. The software also offers mobile app analytics such as mobile app dashboards, geol- location analytics, mobile engagement analysis, mobile campaign analysis, and pathing analysis.

Predictive marketing analysis capabilities featured on Adobe Analytics include anomaly detection, correlation analysis, audience clustering, customer propensity modeling, and audience activation. Real time web analytics are offered including real time reports, live stream, and real time APIs. Other capabilities include interactive visualizations and visual querying.

Who are their main alternatives?

Popular alternatives to Adobe Analytics: Tracksimple, Social Report, Jumplead Lead Generation, Flurry Analytics, Website Visitor Identification, Visual IQ, FortiWeb Web Application Security, Analyzer NX, Bigger Better Deal Analytics, Proxy Sniffer. The full list of competitors can be found here.

What is the cost of Adobe Analytics?

The cost of license starts at $30,000 per year. On top of the total cost of licenses which is easy to calculate - what is the REAL total cost of implementation? You need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 6.4 out of 10 (10 is most expensive). Find here the REAL total cost breakdown for Adobe Analytics

What should you ask Adobe systems during a demo session? (65 questions)

Schedule a demo with Adobe Analytics and access 65 must ask questions for the vendor while watching Adobe Analytics in action.

Adobe Analytics's list of categories:

Web analytics

Adobe Analytics Vs. Alternatives

ITQlick rating
Score
Pricing
License pricing
Functionality
Review
Compare
Adobe
ITQlick rating
3.7/5
Score
85/100
Pricing
6.4/10
License pricing
$30,000 per year
Functionality
3
Review
Compare
Tracksimple
ITQlick rating
4.5/5
Score
90/100
Pricing
3/10
License pricing
$240 per license
Functionality
4
Social
ITQlick rating
4.4/5
Score
85/100
Pricing
6.2/10
License pricing
$49 per month
Functionality
3
Review
Jumplead
ITQlick rating
4.6/5
Score
80/100
Pricing
6.2/10
License pricing
$49 per month
Functionality
7
Flurry
ITQlick rating
3.2/5
Score
80/100
Pricing
3.2/10
License pricing
Pricing not available
Functionality
5
Review
Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.