Adobe Analytics Review - why 3.7 stars?

Adobe Analytics Review
ITQlick Score: 85/100
ITQlick Rating:
Pricing: 6.4/10 - high cost
Category: Website analysis -> Adobe Analytics review
Ranking:Ranked 2 out of 37 Website analysis systems
Company: Adobe systems
Pricing: starts at $500 per month
Typical customers: Medium and large size businesses
Platforms: Desktop
Links: Adobe Analytics pricing, Adobe Analytics alternatives
Shlomi LaviShlomi Lavi / updated: Apr 23, 2022

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What is Adobe Analytics?

Adobe Analytics is a real time web analytics solution for businesses of all sizes. It also offers such capabilities as experience management, media optimization, and social media integration. The software was designed and launched by Adobe Corporation headquartered in California, United States.

Who is it best for?

Customers of the software include businesses of all sizes. Major industries where it can be deployed include technology and software development, retail and wholesale, financial services, media and entertainment, business process outsourcing, education, and others. Some notable clients of the software include Redbox, Conde Nast, and Sony etc.

Main features and functionalities

The software offers advanced segmentation for the creation of personalized experience for the customers according to their unique demands. For effective market automation, the software offers 360-degree customer view, retroactive event processing, and out-of-the-box attribution rules. The software also offers mobile app analytics such as mobile app dashboards, geol- location analytics, mobile engagement analysis, mobile campaign analysis, and pathing analysis.

Predictive marketing analysis capabilities featured on Adobe Analytics include anomaly detection, correlation analysis, audience clustering, customer propensity modeling, and audience activation. Real time web analytics are offered including real time reports, live stream, and real time APIs. Other capabilities include interactive visualizations and visual querying.

What is the actual cost?

The cost of license starts at $500 per month. ITQlick pricing score is 6.4 out of 10 (10 is most expensive). Access ITQlick pricing guide for Adobe Analytics. You can also find here pricing information from Adobe Analytics's website.

How it stacks up?

Access a head to head analysis of Adobe Analytics vs alternative software solutions.
ITQlick rating
Score
Pricing
License pricing
Functionality
Review
Compare
Adobe An...
ITQlick rating
3.7/5
Score
85/100
Pricing
6.4/10
License pricing
$500 per month
Functionality
3
Compare
Oracle
ITQlick rating
4.5/5
Score
90/100
Pricing
3/10
License pricing
$240 per license
Functionality
4
Review
Social R...
ITQlick rating
4.4/5
Score
85/100
Pricing
6.2/10
License pricing
$49 per month
Functionality
3
Flurry A...
ITQlick rating
3.2/5
Score
80/100
Pricing
3.2/10
License pricing
Pricing not available
Functionality
5
Jumplead...
ITQlick rating
4.6/5
Score
80/100
Pricing
6.2/10
License pricing
$49 per user/month
Functionality
7

Frequently Asked Questions (FAQs)

Is it the best Website analysis system?

Adobe Analytics is ranked 2 out of 37 software in their category (Website analysis systems).

How they are rated on ITQlick?

The rating of Adobe Analytics is 3.7 stars out of 5 and the total score is 85 out of 100. The rating score is based on our unbiased data-based algo. Learn more - rating methodology page.

Is it an easy to use Software?

Yes, Adobe Analytics makes it fairly easy to use. This product is user friendly and intuitive.

Is it cloud-based?

No, the software in not cloud based so you would need to install it locally and connect it directly to a server.

Can it be used on mobile?

No, currently Adobe Analytics can't be accessed on mobile, you would need to access it from your computer.

What should we ask during a demo session?

Differences between Adobe Analytics and alternatives?

The most popular alternatives to Adobe Analytics in 2023: Oracle, Social Report, Jumplead Lead Generation, Flurry Analytics, Website Visitor Identification. Access the complete competitors analysis here - Adobe Analytics VS Website analysis Software alternatives.

List of categories

Web analytics

Auditor - Shlomi Lavi

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Shlomi Lavi is an entrepreneur and founder of ITQlick.com. He holds a Bachelor of Science (B.Sc.) in Information Systems Engineering from Ben Gurion University in Israel. Shlomi brings 17 years of global IT and IS management experience as a consultant and implementation expert for small, medium and large-sized (global) companies. Shlomi’s goal is to share the best knowledge and news about information systems so you can make smarter buying decisions for your business.