Mindmatrix Review - why 4.7 stars?

Shlomi Lavi / updated: Feb 22, 2022

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What is Mindmatrix ?

Mindmatrix provides a marketing automation solution to boost revenue growth. The software includes support for marketing, sales enablement, asset management as well as channel & franchise development.

Mindmatrix was founded in 1999 with the goal to provide software the helps companies improve the way they sell their products and services. The company provides solutions that focus on supporting and developing the sales team as it believes they are the key to revenue generation to make a business profitable.

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Who is it best for?

Mindmatrix is a cross industry solution that addresses sectors such as real estate, financial services, manufacturing & distribution, technology, retail and advertising. The solution is scalable to any business size and is available as a cloud solution.

The software is best for sales and marketing teams who need to engage with customers and prospects through both direct and indirect channels such as online, social, mobile and offline mediums. Through the use of the Mindmatrix Marketing Automation solution the sales and marketing teams are able to spend less time but sell more, therefore improving productivity while enhancing revenue. It also provides a medium between the sales and marketing teams where companies want real time marketing intelligence to enable sales personnel to engage prospects, leads and customers for sales conversion.

Mindmatrix is also designed for channel partners to be able to make smart marketing choices to enhance sales and provide channel insights to increase growth rates. Finally the software provides a streamlined solution for Franchise owners by unifying marketing across all franchisees. This will allow them to focus on sales development and campaigns that yield maximum results for the business.

Mindmatrix has over 800 customers and these include Continuum, Velocity Healthcare, Transtech, Surmount, SDC Nutrition and Coldwell Banker Commercial.

Main features and functionalities

Mindmatrix provides a portal for the sales team to enable them to access all relevant lead data and customer information for effective follow up. Additionally there is a design tool that allows the sales team to create and customize sales brochures, materials and collateral with dynamic personalization and branding, without the need of a third party agency.

The solution provides features to monitor activity and visitors to a company’s website, as well as the open rate percentage of marketing emails for both new prospects as well as existing customers. This helps with understanding the effectiveness of marketing campaigns and strategies for improvement, as well as areas for website optimization to increase prospect development. Mindmatrix also offers a lead scoring feature which analyzes the lead’s behavior and flags the sales team automatically if the lead is worth follow up for conversion, thereby maximizing the productivity and conversion rates of the sales team.

There is support for contact management and segmentation to allow for effective multi stage email campaigns, as well as Social Media integration for social marketing campaigns and surveys. Additionally Mindmatrix provides mobile marketing and messaging that includes text alerts, video and picture messages, mobile surveys and contests for effective prospect engagement.

Finally Mindmatrix provides marketing automation consulting services to companies to enable them to support marketing operations as well as maximize the benefits of using Mindmatrix Marketing Automation for their company.

What is the actual cost?

The cost of license starts at $325 per user/month. ITQlick pricing score is 3.6 out of 10 (10 is most expensive). Access ITQlick pricing guide for Mindmatrix .

Pros

• Mindmatrix offers scalable pricing options so investments can match the demands of different sized businesses
• The product supports mobile marketing and messaging
• Mindmatrix provides integration to social media for social marketing campaigns
• There is marketing support and consulting services provided to customers by Mindmatrix to leverage the power of the product so that customers can realize faster Return on Investment (ROI)
• The solution includes features for website optimization to enhance lead and sale conversion

Cons

• Mindmatrix does not support user driven customization of the product
• The software does not full support integration to third party products
• There are no social collaboration tools available in Mindmatrix
• Mindmatrix does not offer a free trial for customers
• The product does not include support for event management

How it stacks up?

Access a head to head analysis of Mindmatrix vs alternative software solutions.

Frequently Asked Questions (FAQs)