Cision Review - why 4.5 stars?

Shlomi Lavi / updated: Oct 23, 2022

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What is Cision?

Social media becomes very important when it comes to Reputation Management. Launched in 2011, Cision makes account management, monitoring, analytics and publishing, easy for your social management.

The social listening feature of Cision makes it easier for you to track conversations related to your brand which helps you in building your brand reputation. Discover the key influencers and separate the wheat from the chaff, by leaving out unwanted mentions and having a look at the relevant ones.

Who is it best for?

If you are a start-up organisation then Cision can help you to build your social reputation, in your primary market as well as on social media, effectively and also serves good up to big organisations. Cision efficient features have ensured it more than 6,500 users.

Main features and functionalities

Real time monitoring helps you check every development in real time. Interesting thing is that Cision is a SAAS based system. There is no software that you need to run the system. On Cision you can simply create an account, and you are all set to go.

It organises the data via profiles and allows you to do a keyword search saving much your effort. It delivers efficient statistics but also gives a detailed analytics of conversation and sentiments. Its viral analytics add more efficiency as it allows you to draw maximum data directly from a profile-specific dashboard. The Human Intent technology makes the feature more useful. It also allows you to receive the data in real time; very useful for marketing campaigns. Cision tracks the mentions you receive on varied social platforms and analyses the components like influence, sentiment and language. The number of followers, retweets and mentions that you have on Twitter measures the ‘influence’ factor. Sentiment analyses whether the mention received is positive negative or neutral. Cision filters the analytics and monitoring, by location. You can also export the data into PDF files, Excel spreadsheets. As a business, you will definitely love having Cision – irrespective of your business size. The only required is the will to invest online.

What is the actual cost?

Price- Onetime payment. Developers are free. Pro plan starts from $9 per month offering tracking on up to 5 profiles. Platform- Desktop, Cloud.

ITQlick pricing score is 3 out of 10 (10 is most expensive). Access ITQlick pricing guide for Cision. You can also find here pricing information from Cision's website.

Pros

• Monitoring of Unlimited mentions is a plus point
• Human Intent technology helps in pulling user-specific data
• Real-time reporting is extremely beneficial
• Easy and detailed video tutorials help you understand the system nuances

Cons

• Insufficient Google+ integration
• Inability to translate content into different languages
• Exclusion of specific sentiment results
• Absence of live chat cons and phone support missing

How it stacks up?

Access a head to head analysis of Cision vs alternative software solutions.

Frequently Asked Questions (FAQs)