IBM Cognos BI Review - why 4.1 stars?

IBM Cognos Business Intelligence  Review
ITQlick Score: 92/100
ITQlick Rating: (4.1/5)
Pricing: 7.6/10 - high cost
Category: Business Intelligence -> IBM Cognos BI
Ranking:Ranked 6 out of 532 Business Intelligence systems
Company: IBM
Pricing: starts at $10 per user/month
Typical customers: Medium and large size businesses
Platforms: Desktop, Cloud
Links: IBM Cognos BI pricing, IBM Cognos BI alternatives

Shlomi LaviShlomi Lavi / updated: Mar 12, 2022

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What is IBM Cognos BI?

IBM Cognos is a cloud business intelligence software designed to help end-users clean and connect their data, create stunning data visualizations, predict what will happen tomorrow. The software comes with features such as
  • Automate data exploration: IBM Cognos helps business analysts to uncover hidden trends and drivers with the help of AI.
  • Visualize and report on data: This feature helps business analysts create powerful visualizations. It tells the story of data and shares insights via email, Slack, or the mobile app.
  • Scale and integrate: With this feature, business analysts can bring together advanced analytics and data science into daily operations and seize new opportunities.
  • Data Protection: IBM Cognos comes with governed self-service analytics that adapts to the requirements of business analysts and protects data from misuse.
IBM Cognos is a business intelligence software that started in 1969. The company is headquartered in Ottawa, Canada. IBM Cognos is a product of IBM, which has a workforce of more than 10,000 employees.

What is IBM Cognos BI rating?

The rating of IBM Cognos BI is 4.1 stars out of 5 and the total score is 92 out of 100. The ratings are based on our unbiased experts. Learn more in our rating methodology page

Who uses IBM Cognos BI?

IBM Cognos can be deployed for the business intelligence needs of any business regardless of size and type. It has been deployed in such industries as aerospace, automation, education, energy, electronics, financial services, manufacturing, defense, consumer products, and others. Some noteworthy customers of the software include ITERGO Information Technologies, Global Bank, and Large Insurance Company etc.

Is IBM Cognos BI the best Business Intelligence system?

IBM Cognos BI is ranked 6 out of 532 software in their category (Business Intelligence systems).

What are their main features and functionalities?

The software features core analytical services of ad hoc analysis, predictive analysis, issue and trend indicators, and customizable interface. Reporting services, on the other hand, include ad hoc reporting, automated scheduled reporting, customizable dashboard, graphic benchmark tools, and financial forecasting and budgeting.

Users have the facility of creating different kinds of reports, including chats, lists, maps, and repeat functions. The software offers support for both relational and multi-dimensional data. Analysis of large data sources can be created and background information about a particular event or action can be searched.

What are IBM Cognos BI's pros? (3 Pros)

  • IBM Cognos easily integrates with most of the ERPs
  • The software is suitable for customizing very detailed reporting
  • The software comes with all the latest features expected in a BI tool

What are IBM Cognos BI's cons? (1 cons)

  • Interactive PDF is not available for reports

Who are their main alternatives?

IBM Cognos competes with other business intelligence products like MicroStrategy, Quick Sense, and Domo. We will compare these business intelligence systems in some specific aspects below.
  • Functionality: IBM Cognos offers features like Automate data exploration, Scale and integration, data protection, Getting connected, Build visualizations, Identifying patterns, Generating personalized reports, Gaining insights, Modernize and maximizing your investment, etc. When compared to its alternatives, Domo offers features like Data Integration, Intelligent Apps, Embedded Analytics, Security & Governance, Analyzer, Stories, Alerts, Mobile, etc. MicroStrategy offers features like Federated Analytics, Embedded Intelligence (available in Domo), Mobile Intelligence (available in Domo), Cloud Intelligence, On-Demand Webinars, Analyst Reports, Qlik Sense offers features like Finance Analytics (available in MicroStrategy), IT Analytics, HR & People Analytics, Marketing Analytics, Sales Analytics, Supply Chain Analytics, etc.
  • Customers/Industries: IBM Cognos renders its BI services to industries with specialties in Aerospace and Defense, Automotive, Financial Services, Consumer goods, Education, High tech & electronics, Energy and utilities, Government, etc. Business analysts who are customers of IBM Cognos are found in organizations like Elkjøp Norway, LOreal, Mueller, Inc., etc. Qlik sense renders its BI services to industries with specialties in Healthcare, Financial Services, Retail, Manufacturing, High Tech, Public Sector, etc. Business analysts of Qlik sense are found in organizations like Urban Outfitters, Novartis, Lenovo, Aramark, Harman, and YVR, Airbus, PayPal, NHS, Deloitte, Lloyd, etc. MicroStrategy renders its BI services to industries with specialties in Financial Services, Healthcare, Retail, Government, Technology, etc. Business analysts of MicroStrategy are found in organizations like Pfizer, KFC, Disney ABC, EziBuy, Giant Eagle, Sonic Automotive, Computer Aid, Inc., etc. Domo renders its BI services to industries with specialties in Financial Services, High Tech, Life Sciences, Manufacturing, Media, Retail, etc. Business analysts who are customers of Domo are found in organizations like Zillow, Cisco, ESPN, eBay, Comsat, Nestle, Goshen Health, Danaher, etc.
  • Cost: According to ITQlick expert cost research, IBM Cognos is cost-rated at 3.8/5. This means it is average-cost business intelligence software. The rating system considers this software rated 1-2 as low-cost and 4-5 as high cost. IBM Cognos starts at $10 per user per month. MicroStrategy starts at $600 as a one-time payment. MicroStrategy comes with a free trial. Qlik sense starts at $30 per user per month, billed annually, and comes with a free version and trial.
  • Cloud-based/On-premise: IBM Cognos and all its alternatives are cloud-based. IBM Cognos offers on-Premise for Windows and Linux. Popularity: Qlik sense is a product of Qlik privately held with more than 50,000+ customers and analysts. Domo is publicly traded on the Nasdaq under the DOMO symbol with more than 2,000 customers.
  • Support: IBM Cognos offers support channels like Email/Help Desk, Knowledge Base, and Phone Support. MicroStrategy, Domo, and Qlik sense offer FAQs/Forum, 24/7 (Live Rep), and Chat unavailable in IBM Cognos and offers all other support channels of IBM Cognos.

What is the cost of IBM Cognos BI?

IBM Cognos offers 3 pricing subscriptions: On-Demand, Client Hosted, and On-Cloud Host. The On-Demand Subscription comes with two pricing options, namely Standard and Premium.
  • The Standard plan starts at $10 per user per month.
  • The Premium plan starts at $40 per user per month.
  • The Standard plan comes with features such as Dashboards, storytelling & collaboration, Cognos mobile, and up to 10 on-premises or cloud data connections.
The Premium plan comes with everything in standard plus AI Assistant & Watson Insights, Data exploration, Smart Data Discovery & AI Exploration, Enterprise reporting & managed report distribution.

What is the REAL total cost of implementation? on top of the total cost of licenses which is easy to calculate you need to add the cost of training, customization, data migration, and other "hidden cost". ITQlick pricing score is 7.6 out of 10 (10 is most expensive). You can fine here the REAL total cost breakdown for IBM Cognos BI.

What should you ask IBM during a demo session? (65 questions)

Schedule a demo with IBM Cognos BI and access 65 must ask questions for the vendor while watching IBM Cognos BI in action.

Where IBM Cognos BI is used?

Business analysts seeking smarter, self-service capabilities which they can use to quickly and confidently identify and act on insight will fit well with IBM Cognos. The BI software provides an engaging experience that empowers business users to create and personalize dashboards and reports on their own. Examples of business analysts using IBM Cognos are found in organizations like WestJet, ViacomCBS, Sinclair Broadcast Group, Salient CRGT, Bass Pro Shops, ATG, Hennepin County, Office Depot, Senturus, etc.

List of categories

Data Analysis Tools
Business performance management
Dashboards & KPIs
Data mining
Data Warehousing
ETL
OLAP
Predictive analytics
Query and Report Writer
Team Collaboration
Data Analysis Tools
Business Intelligence

List of features

Data Import/Export
Basic Reports
Online Customer Support

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Author

Shlomi Lavi

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Shlomi holds a Bachelor of Science (B.Sc.) in Information System Engineering from Ben Gurion University in Israel. Shlomi brings 15 years of global IT and IS management experience as a consultant, and implementation expert for small, medium and large size (global) companies.